Senior Executive, Go-To-Market (6m contract)

What began in 1998 as a new entrant in a soon-to-be-liberalized telecommunications market has blossomed into one of Singapore's leading and most innovative info-communications companies. StarHub was awarded its license to provide fixed network and mobile services just as the Singaporean government announced the full liberalization of the sector. This pivotal moment set the stage for StarHub's official launch on April 1, 2000, with a powerful consortium of shareholders including ST Telemedia, Singapore Power, BT Group, and Nippon Telegraph and Telephone (NTT). From its inception, StarHub was positioned to challenge the status quo and bring a new era of connectivity and entertainment to the nation. The company's journey was marked by strategic acquisitions and rapid growth. In 1999, the acquisition of internet service provider CyberWay, which was subsequently rebranded as StarHub Internet, laid the foundation for its broadband services. This was followed by a merger with Singapore Cable Vision, which expanded its portfolio to include cable television, making it a fully integrated 'quad-play' service provider offering mobile, broadband, TV, and fixed-line services.

Throughout its history, StarHub has consistently pushed the boundaries of technology and service. It was the fastest-growing mobile operator in Singapore after its launch and became the first to introduce BlackBerry services in 2003. The company has been at the forefront of network advancements, from launching 3G services in 2005 to being the first in the world to commercially launch a 100 Mbit/s residential broadband service in 2006. This commitment to innovation continued with the introduction of high-definition television in 2007 and the evolution of its services to include IPTV and multi-platform streaming. The company's transformation has not just been technological but also strategic, with initiatives like 'DARE+' aimed at connecting the digital lives of consumers and driving sustainable growth through new 5G solutions and cloud-based services. Today, StarHub is more than just a telco; it has evolved into a 'tech-co', embracing artificial intelligence, cybersecurity, and data analytics to deliver a comprehensive suite of solutions for both consumers and enterprises, solidifying its position as a homegrown Singaporean success story with a global outlook.