SpecialGuest

SpecialGuest exists to help innovative companies communicate what makes them genuinely distinctive. Working with clients that are reimagining categories and changing how people interact with technology, the agency listens for the essential truth behind each product and transforms it into communications designed to resonate with people and culture. Its work spans campaigns, product storytelling, creator partnerships, innovation marketing, personalized experiences, digital products, and technology consulting.

The Brooklyn-based agency describes itself as a collective of strategic makers invited to collaborate with clients as special guests. It brings together artists, directors, writers, inventors, engineers, scientists, designers, technologists, coders, and academics to produce inventive work. Its portfolio includes Google, Meta, Spotify, Snap, IBM, McKinsey & Company, Mastercard, Lyft, Kodak, National Geographic, and OK Go. Notable work includes Google's first television spot, Snap's first global brand campaign, and Spotify's first Pantheon at the Brooklyn Museum. SpecialGuest also operates SpecialGuestX, a creative technology and research and development agency focused on new ways to create and interact with communication and storytelling.