Marketing Program Manager

Team Sparq is committed to creating high-quality tech careers while helping clients accelerate their digital transformation journey. We are committed to being an inclusive workplace, maintaining a culture of equitable, diverse employment and advancement company-wide.

C2C is not available

Must be authorized to work in the U.S. without sponsorship

Why you will enjoy Mondays again:

• Opportunity to collaborate with a diverse group of colleagues in a fun, creative environment
• Progressive career journey and opportunity for advancement
• Continuous development through training, mentorship and certification programs
• Exposure to modern technologies across various industries in an agile environment
• Remote Work

A Day in the Life:

• Lead the planning and execution of mobile marketing attribution initiatives, managing cross-functional collaboration and timelines for successful MMP tool implementation.
• Meet regularly with stakeholders across marketing, product, data science, and legal to align on mobile app growth objectives and gather detailed requirements.
• Monitor progress on project milestones and deliverables, proactively resolving roadblocks and driving communication across all parties.
• Analyze app marketing data to inform strategy and make recommendations around media buying, attribution tools, and vendor partnerships.
• Guide internal teams on mobile user acquisition best practices, leveraging insights from attribution data and ASO performance.
• Serve as a key liaison between technical and non-technical stakeholders, translating business needs into actionable marketing and measurement strategies.

What it takes:

• 5+ years of mobile app marketing experience with a focus on new user acquisition
• 5+ years of experience developing mobile growth strategies and KPIs across a portfolio of apps
• 5+ years of mobile advertising experience, including apps, media buying, ad networks, attribution, and analytics
• Experience with productivity apps and/or subscription-based products
• Hands-on experience implementing Mobile Measurement Partners (MMPs) in large organizations (e.g., Singular, AppsFlyer, Adjust, Kochava)
• Proficiency in attribution technology fundamentals and best practices
• Strong understanding of App Store Optimization (ASO) and conversion optimization
• Excellent analytical skills with a demonstrated interest in mobile marketing
• Strong writing and presentation skills

Equal Employment Opportunity Policy: Sparq is proud to offer equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

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