Business Development Manager – Food Service (Hanoi Based)

At Diversey - a Solenis Company, we are the pioneer, the facilitator of our clients in a wide range of industries around the globe. We do this with our revolutionary cleaning and hygiene technologies - such as floor care machines, cleaning tools & utensils, and chemicals across healthcare, food & beverage, hospitality, and more. Now part of Solenis, we continue to lead global markets with sustainable, science-driven products. We’re proud to be recognized as a 2025 Best Managed Company for the five-year running—reflecting our dedication to excellence, innovation, and market leadership.

We are now seeking a Business Development Manager for Food Service Retail (FSR) business to join our team in Hanoi,Vietnam to drive commercial growth across key Food Service Retail, and distributors.

What You’ll Do:

As the Business Development Manager for FSR Vietnam, you will take full ownership of driving market penetration and revenue growth across Food Service Retail, QSR and distribution channels. You will build strong distributor partnerships, expand portfolio presence, and execute go-to-market strategies to strengthen Diversey’s leadership position in Hanoi, Vietnam.

Responsibilities:

• Identify and secure new business opportunities in Food Service Retail and QSR across the northern region of Vietnam.

• Develop a robust sales pipeline with clear growth plans for FSR segments.

• Drive market expansion through new distributor acquisition and development in strategic regions.

• Conduct market and competitor analysis to identify trends, customer needs, and portfolio opportunities.

• Lead pricing, tender preparation, and customer proposals to ensure competitiveness and profitability.

• Manage and strengthen relationships with key distributor partners in the northern region, ensuring channel capability, compliance, and sustained performance.

• Build and maintain strong relationships with key Food Service, retail, and hospitality customers.

• Lead category management, trade marketing initiatives, and promotional programs to drive market visibility.

Requirements:

• Bachelor’s degree in business, Marketing, Science, or a related field.

• Minimum 5 years of B2B sales or business development experience—preferably in Food Service Retail, Horeca, FMCG, Hygiene, or chemical solutions.

• Proven track record in managing distributor networks and implementing channel development programs.

• Strong commercial acumen with experience in P&L understanding, pricing, and negotiation.

• Solid understanding of Vietnam’s FSR and distributor landscape.

• Excellent communication, presentation, and stakeholder management skills.

• Ability to work independently, drive results, and collaborate across regional teams.

Some Benefits of Working with Us:

• Competitive salary and bonuses

• Competitive health + wellness benefit plan

• Continuous professional development with many opportunities for growth

• Hybrid work arrangement

We understand that candidates will not meet every single desired job requirement. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you.

This is a fantastic opportunity to build your career with a company who are experiencing rapid growth.

At Diversey - a Solenis Company, we understand that our greatest asset is our people. That is why we offer competitive compensation, and numerous opportunities for professional growth and development. So, if you are interested in working for a world-class company and enjoy solving complex challenges, consider joining our team.