Product Marketing Manager

Position summary:

As a Product Marketing Manager at Sojern, you will be at the forefront of transforming the hospitality industry by delivering cutting-edge SaaS solutions that elevate guest experiences, optimize direct bookings, and drive revenue growth for hoteliers worldwide. Your role is critical in accelerating product adoption, fostering long-lasting relationships with hoteliers, and contributing to Sojern's mission to revolutionize the global hospitality industry.

What you will do:

• Develop a robust understanding of the hotel industry landscape, including detailed profiles of customer segments, key competitors, and market challenges.
• Help refine our competitive positioning and drive strategic go-to-market initiatives.
• Articulate compelling narratives around the features and benefits of our SaaS solutions, distinguishing our offerings with clear, impactful value propositions that resonate with hoteliers.
• Identify and evaluate new product opportunities within the hotel guest experience and direct booking space.
• Lead initiatives from ideation through validation, employing methodologies such as customer interview best practices, persona development, competitive analysis, and market research.
• Dive deep into understanding the behavior, pain points, and needs of our hotel customers through diverse research methodologies including direct customer feedback, NPS surveys, and usability testing to inform strategic decisions and product developments.
• Partner closely with internal teams including Sales, Product Management, and Customer Success to align and execute go-to-market strategies.
• Effectively communicate the technical benefits and operational impacts of our solutions, facilitating successful sales conversions.
• Continuously track and analyze emerging trends, technologies, and regulatory changes in the hospitality sector to anticipate shifts in the market and adapt our strategies accordingly.

What you bring to the table:

• Proven experience in product marketing within the SaaS industry
• Bachelor’s degree in marketing or other business undergraduate degrees (BS, BBA)
• 2+ years of total relevant work experience
• 1+ years in a SaaS Product Marketing or similar role
• Strong interest in and solid understanding of online advertising technology
• Excellent oral and written communication skills including client facing / public presentation experience
• Detail-oriented, exceptional organizational skills and ability to manage time and multiple tasks
• Ability to work in fast-paced environment and meet expectations of multiple constituents
• Demonstrated leadership capabilities

What we have for you:

• Flexi-Fridays: Sojernistas typically work a ½ day and we have no mandatory meetings on Fridays. To make this possible, Sojernistas ensure deliverables are met throughout the week.
• Flexibility: Remote and hybrid work options, so our team can enjoy flexibility and do their best work regardless of location
• Equity: Stock options are offered to every employee
• Tech: Monthly cell phone & wifi stipend provided, in addition to laptop and tech equipment for your home office
• Paid Parental Leave: 16 weeks pay for birthing parents and 12 weeks pay for non-birthing parents, beginning the day of joining until the child's first birthday. Where a local country has more liberal leave protocol, we happily comply! #embrace-inclusion
• Learning Opportunities: All employees have access to an annual L&D stipend, as well as ongoing training and support to help you grow while leading creative and challenging projects
• Sojern Gives Back: We regularly organize office volunteer programs with local charities and organizations, as well as provide 40 hours of paid time per year to volunteer
• Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment
• Travel Perks: IATA membership and personal travel “hotel stay” benefit
• Recognition: We use Bonusly to allow our team to recognize performance and teamwork #deliver-wow #win-as-a-team
• Wellbeing: We take a whole-person approach to your wellness with Spring Health mental health benefits, a Wellness Coach, and Employee Assistance Programs
• Paid Time Off: Unlimited PTO (we are a travel company, after all!)
• Healthcare: Comprehensive medical, dental, and vision insurance for you and your dependents with healthy employer premium contributions
• Life and Disability: Life, AD&D and Short- and Long-Term Disability insurance with premiums 100% paid by Sojern
• Medical Travel: Travel expense coverage for when medical treatment is needed that is not available locally
• Retirement: 401k available with company profit sharing contributions

About Sojern:

At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long-term growth, customer loyalty and profitability.

Our customers include hotels, attractions and tourism boards, and they use the power of machine learning, data science and real-time traveler data in Sojern’s products to build direct relationships with travelers across social, mobile and the web. Now, more than ever, our thousands of customers rely on Sojern to drive visits, bookings, and ticket sales by engaging with travelers as they plan their travel.

As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer. Check out our Glassdoor reviews!

Hiring Locations:

US Roles at Sojern based outside of our Omaha, NE or San Francisco, CA office can sit in any of the following states: AZ, CA, CO, CT, FL, GA, IL, IN, IA, KS, MA, MI, MN, MO, NE, NJ, NY, NC, PA, SD, TN, TX, UT, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

CA residents: For information on the personal information that Sojern collects when you apply for this job, and how that information is handled, please see the Sojern Privacy Policy.

Disclosure - Pre-Employment Requirements:

All candidates offered employment by Sojern may be subject to pre-employment requirements, including but not limited to a background check. Sojern is compliant with all federal and local laws with consideration to pre-employment requirements.

Our Commitment to Diversity Equity and Inclusion:

At Sojern, we work to create a brave space that seeks out, embraces, and promotes diverse thoughts, beliefs, and experiences of Sojernistas globally.

We are building a workforce that represents the customer base we are serving and the world we live in. A diversified workforce is an innovative workforce. Just as there is no one typical traveler, there is no one typical employee. We foster diversity and inclusion across the company, actively seeking to amplify underrepresented voices and apply diverse perspectives to ensure products, policies, and programs are relevant for our employees and clients alike.

Embracing our differences and celebrating them moves us towards our goal of making travel inclusive of all. Sojern has employee resource groups which are the core of our culture, fostering belonging, inspiring learning, and creating opportunities for all Sojernistas across the globe.

• The DEI Council, which fosters diversity, equity and inclusion among our global team
• Sojern Gives Back, which organizes corporate giving and volunteering activities
• SoProud, our LGBTQ+ affinity group for community members and allies
• SoEmpowered, a group dedicated to advancing women in leadership and business
• SoFit, supporting employee health and wellness

We also have employee-run Slack channels for those with specific interests, for example parents, plant lovers or pets.

At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status.

Sojern is committed to providing reasonable accommodation for individuals with disabilities. Please inform your TA Partner if you are requesting a reasonable accommodation.