Territory Manager - Cannabis Sales

Work Location

Territory Manager – Central Alberta

Location: Central Alberta | Department: Sales | Reports To: Regional Sales Manager

About the Role

SNDL is seeking a results-driven Territory Manager to join our dynamic Sales team in Central Alberta. In this role, you will be responsible for driving sales performance, building and maintaining strong relationships with retail partners, and promoting SNDL’s portfolio of cannabis products. You will serve as a key brand ambassador in your region, ensuring an exceptional client experience and consistently exceeding sales targets in a fast-paced and evolving industry.

This role is ideal for an experienced sales professional with a background in consumer packaged goods (CPG), beverage, or other competitive industries. The successful candidate will have strong business development skills, a proven track record of exceeding sales targets, and the ability to build lasting client partnerships.

Key Responsibilities

Sales & Business Development

• Execute regional sales strategies in alignment with national goals and objectives

• Manage the full sales cycle, from prospecting and presenting to closing deals

• Promote SNDL’s cannabis products to retail accounts and other relevant stakeholders

• Achieve and exceed sales targets and key performance indicators (KPIs)

Retailer & Client Engagement

• Build and maintain strong, long-term relationships with retail partners

• Provide exceptional customer service and ongoing support to accounts

• Respond promptly to client inquiries and resolve any issues or concerns with professionalism

• Identify opportunities for growth and expansion within the territory

Market Insights & Reporting

• Monitor market trends, competitive activity, and consumer feedback

• Deliver timely and accurate reports, forecasts, and market insights to leadership

• Leverage data and analytics to inform business strategies and territory planning

Sales Operations

• Maintain accurate records of sales activities and client interactions using CRM tools

• Support the development of sales materials, product knowledge sessions, and marketing initiatives

• Participate in trade shows, product knowledge sessions, and brand activations as required

Qualifications

Education & Experience

• Bachelor’s degree in Business, Marketing, or a related field is an asset

• Minimum 2–3 years of proven sales experience, ideally within the cannabis, CPG, or beverage alcohol industry

Skills & Competencies

• Strong sales, negotiation, and relationship management skills

• Excellent verbal and written communication abilities

• Deep understanding of the cannabis industry, regulations, and product landscape

• Self-motivated with a results-oriented mindset and entrepreneurial spirit

• Proficiency in Microsoft Office and CRM platforms (e.g., Salesforce)

Additional Requirements

• Valid driver’s license and access to reliable transportation

• Flexibility to travel frequently within the assigned territory

• Willingness to work evenings and weekends to support client schedules and industry events

• Ability to pass a background check in compliance with federal regulations

Working Conditions

• Field-based role with regular travel across Central Alberta

• Flexible hours depending on client and event needs

Compensation & Benefits

• Competitive base salary with short-term incentive plan

• Comprehensive benefits package including health, dental, and vision

• Paid vacation and personal time

• Employee discounts and wellness initiatives