Head of Sales (AU)

About Sleek

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

1. Corporate Secretary: Automating the company registration, secretarial, filing, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations, among the top 3 in Hong Kong, and the fastest growing challengers in Australia and the UK.
2. Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
3. FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses
   

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 450 staff with an intact startup mindset.

We have achieved >70% compound annual growth in Revenue over the last 5 years and as a result have been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.

Some other great things about working at Sleek…

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.

Flexibility: You’ll be able to work from home 2-3 days per week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Additionally, you’ll be able to access our AUD 1,200 pa flexi benefits scheme for home office equipment or health and fitness expenditure. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030.

About the role

We are looking for someone that is excited about the below Mission and Outcomes over the next 6-12 months.

Mission: Lead the inbound Sales team for Sleek in AU to enable high-performance, engagement and scalability while closing new clients and owning targets

Outcomes: Increase the Team’s Lead Conversion Rate by +20% and New Customers Average Order Value by +30% (sales-driven new customers) through improvement of lead management, pitch framework, and team coaching.

Reduce variance of performance - 100% of account executives achieve minimum performance threshold every month

Responsibilities:

1. Inbound Sales Team Leadership: Build, mentor, and lead a world-class, high-performing team of sales executives. Share feedback and tactics in an empathetic and patient manner, coaching them on their pitching skills & making sure the pitch framework is being enforced
2. Own performance: daily/weekly/monthly performance monitoring to identify team performance gaps early and drive actions to improve timely
3. Sales Operations: Maintain a clear and tidy pipeline of opportunities in HubSpot, ensuring reporting is timely and accurate. Partner with CRM to automate low-value tasks, leveraging advances of AI where possible.
4. Business Reporting & Forecast: With support from Data & CRM teams, own accurate weekly / monthly sales performance reporting & monitoring, including pipeline management, and performance reporting using CRM and other sales tools. Provide accurate inputs for sales forecasts.
5. Sell: Take higher value leads personally when required (~20% of time allocation), and achieve top of the benchmark CVR & AOV
6. Identify & share opportunities in terms of pricing, packaging, upsell
7. Give feedback to Marketing team for improvement of lead quality
8. Manage commission process - ensure the sales commission structure is driving the best outcomes possible, provide feedback for adjustment, and ensure that commissions are computed fairly & timely.
   

Requirements

To do this, you will have a minimum of 5 years experience in Sales in Australia as an Individual contributor and a minimum of 3 years managing Sales teams.

Ideally, most of your recent Sales experience will have been in inbound Sales. And ideally, you will have held your last two roles for at least 18 months (barring exceptional circumstances).

Most of your selling experience will have been in B2B or SaaS and/or services similar to what Sleek offers in Australia.

You will be a native English speaker and you will be located within the greater Sydney area, making it easy for you to come to our office three days a week.

Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.

Structured thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

A great listener: Our prospects need to feel heard and understood by you. You will present in a kind, calm, warm, attentive manner - working cooperatively to help solve the needs of our potential customers and never interrupting them.

Data driven: We are a data rich business with ~15,000 small customers. Each decision we make can impact many more people than we realise - so it’s critical that we use sound data to support our strategies and review the success of our initiatives.

Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast moving business where people care about their work. People that proactively have tough conversations with kindness build empathy, trust and great working relationships.

About the interview process

The successful candidate will participate in the below interview stages.

It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.

Whether the interviews are held over video call or in person will depend on your location and the role.

Introductory call

A ~30 minute video call with a member of our HR team to discuss your application and get a better understanding of your experience and expectations for the role

Case study

You’ll have a ~45 minute chat with the Hiring Manager, where he or she will give you some real-life challenges that this role faces, and will ask for your approach to solving them

Career deep dive + Behavioural fit

A ~60 minute chat with the Hiring Manager to discuss your last couple of roles in more detail

Then, a ~60 minute chat with a member of the leadership team to understand how you work

Reference interviews

We’ll have 2-3 short phone or video calls with references that you provide to us

So as to not delay your offer, we may ask your permission to have these calls earlier on in the interview process

Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.

This may include using external vendors to verify the below:

• Your education
• Any criminal history
• Any political exposure
• Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

Benefits

• Be part of a B-Corp company that lives and breathes the Sleek values (Simplicity, Loyalty, Entrepreneurship, Excellence, Kindness)
• $1,200/year of health & wellness allowance for your well being
• 30 days work-from-anywhere policy - yes working from Fiji, Bali or Thailand is a thing here!
• Trainings all year around!