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SkillsoftSK

Business Analyst – Marketing Analytics

Skillsoft is a global leader in corporate digital learning, offering a comprehensive suite of content, a personalized AI-driven platform (Percipio), and instructor-led training to help organizations and individuals develop skills for the future.

Skillsoft

Employee count: 1001-5000

India only

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We are seeking a Marketing Analytics Business Analyst to support the development of marketing performance reporting, analytics frameworks, and data-driven insights that guide marketing strategy. The role will involve working closely with Marketing Operations and cross-functional marketing leaders to translate business questions into analytical outputs, dashboards, and insights.

Requirements

  • 5-7 years of professional experience in business analytics, marketing analytics, data analysis with a Bachelor’s degree
  • Experience working with CRM and marketing data (Salesforce preferred)
  • Strong experience with data visualization tools such as Power BI
  • Proficiency in Excel and data analysis techniques
  • Ability to translate complex data into clear insights for non-technical stakeholders
  • Strong analytical and problem-solving skills, as well as excellent communication and presentation skills
  • Experience working with marketing analytics or demand generation teams
  • Familiarity with marketing attribution models
  • Experience writing SQL queries to analyze large datasets
  • Experience working with marketing automation platforms (Pardot, MCAE)
  • Solid understanding of B2B marketing funnels and pipeline metrics

Benefits

  • Paid Time Off
  • 401k Matching
  • Retirement Plan
  • Visa Sponsorship

About the job

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Posted on

Job type

Full Time

Experience level

Location requirements

Hiring timezones

India +/- 0 hours

About Skillsoft

Learn more about Skillsoft and their company culture.

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Skillsoft's journey began in 1998, founded by Charles Moran with a pioneering vision for online learning, initially focusing on soft skills. The company quickly established itself as a dominant force in web-based corporate training. Through a series of strategic acquisitions, including notable names like Books24x7 in 2001, SmartForce (formerly CBT Systems) in 2002 which also led to establishing a headquarters in Ireland for a period, NETg in 2007, Element K in 2011, MindLeaders in 2012, SumTotal Systems in 2014, and Vodeclic SAS in 2015, Skillsoft aggressively expanded its content library and technological capabilities. This growth trajectory saw the company transition from a startup to a multi-billion dollar enterprise, navigating periods of being publicly traded, taken private by firms like Berkshire Partners, Advent International, and Bain Capital in 2010, and later acquired by Charterhouse Capital Partners in 2014.

The company's evolution was marked by a relentless focus on building a comprehensive content repository covering IT and digital skills, leadership development, business acumen, and compliance, alongside a vast collection of books, audio recordings, and assessments. Recognizing the need to modernize its delivery, Skillsoft launched Percipio around 2016-2017, a state-of-the-art learning experience platform (LXP) that has since become central to its offerings. Despite facing challenges, including a voluntary Chapter 11 bankruptcy filing in June 2020, Skillsoft emerged successfully in August 2020. A significant milestone occurred in June 2021 when Skillsoft once again became a publicly traded company under its original stock symbol, SKIL. The company continued its strategic growth with the acquisition of Global Knowledge in 2021 and Codecademy in 2022, further solidifying its position as a global leader in corporate digital learning, dedicated to helping organizations and individuals unleash their potential and prepare for the future of work.

Employee benefits

Learn about the employee benefits and perks provided at Skillsoft.

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Wellness days

Offers wellness days.

Paid holidays

Offers paid holidays.

401(K)

Offers a 401(K) plan.

Life insurance

Offers life insurance.

View Skillsoft's employee benefits
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Skillsoft

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