Email Marketing Manager (Contract)

Campaign Execution & Management

• Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO).
• Manage dynamic content, personalization rules, and decision logic within customer journeys.

Audience Management & Segmentation

• Develop and maintain complex audience segments using customer data across multiple platforms.
• Leverage behavioral, transactional, and demographic data to refine targeting strategies and improve engagement.

Journey Design & Optimization

• Create, analyze, and continuously improve multi-touch customer journeys to support lifecycle marketing initiatives.
• Identify opportunities to streamline journey logic and improve performance through testing and iteration.

Platform & Process Ownership

• Act as the internal expert on Adobe Journey Optimizer, ensuring best practices in platform configuration, campaign QA, and operational efficiency.
• Develop scalable processes and documentation for campaign deployment, QA, journey orchestration, and reporting workflows.

Data & Reporting

• Monitor campaign and journey performance across key KPIs (open rates, CTRs, conversions, retention, etc.).
• Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.

Strategic Thought Leadership

• Translate high-level business goals (e.g., increasing repeat usage, deepening platform engagement) into measurable CRM and lifecycle strategies.
• Provide strategic input on channel mix, message cadence, segmentation frameworks, and testing plans.
• Identify emerging trends, tools, and best practices to help future-proof the CRM strategy and evolve lifecycle marketing maturity.
• Collaborate with cross-functional partners (strategy, product, data, creative) to align retention efforts with broader business objectives.

• 4–6 years of experience in CRM, lifecycle marketing, or marketing automation, with a focus on email and cross-channel campaign execution
• Hands-on experience with Adobe Journey Optimizer (AJO) or a similar marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, Iterable)
• Proven ability to build and optimize multi-touch customer journeys using behavioral, transactional, and demographic data
• Strong knowledge of segmentation strategies and audience management across diverse data sets and platforms
• Experience creating dynamic content and personalization rules within email and CRM programs
• Data-driven mindset with a strong grasp of key CRM KPIs (open rate, CTR, conversions, retention) and campaign analytics
• Demonstrated ability to translate high-level business goals into actionable lifecycle strategies and journey flows
• Excellent project management skills, including campaign QA, testing, and documentation
• Strong collaboration skills; comfortable working cross-functionally with strategy, product, data, and creative teams
• Familiarity with A/B testing, holdout groups, and other testing methodologies to improve campaign performance
• Experience in developing scalable processes, operational workflows, and campaign documentation best practices
• Bonus: Experience in customer retention, loyalty, or engagement-focused programs within digital product, eCommerce, or subscription-based businesses
• Bachelor's degree required

At this time, Sia Partners does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).

Our Commitment to Diversity

Diversity, equity, inclusion, and belonging (DEIB) are part of Sia Partners’ DNA. Thanks to our expertise in several sectors and our international growth, our teams include a variety of experiences and cultures. We’re confident that promoting DEIB creates an environment in which everyone can reach their full potential.

Our global network, DEIB@Sia Partners, brings together our people worldwide to facilitate local and global progress, focused on the following areas:

• Gender equality (global Gender Equality Index score of 91/100 for FY19-20)

• LGBTQ+

• Race & Ethnicity

• Working Parents

• Disabilities

Sia Partners is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

To learn more about our mission, values, and business sectors, please visit our website.

About Sia

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.

It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Sia Title: Independent Contractor

Project Title: Email Marketing Manager

Level: Mid-Senior

Project Length: This is a temporary position1/1/2026 through 03/31/2026 (with the potential for renewal)

Project Hours: up to 40 hours per week

Location: Remote

The expected compensation for this contract is $80 to $92 per hour (on a fixed fee net-30 payment schedule). The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.