Short Story

Short Story is a personal styling service and e-commerce platform specifically designed for petite women, generally those 5'4" and under. Founded in 2019 and based in San Francisco, California, the company aims to address the longstanding challenge petite women face in finding clothing that fits well and reflects contemporary styles. Short Story operates on a subscription model where customers complete a style quiz detailing their size, fit preferences, budget, and style inclinations. Based on this information, a personal stylist curates a box of 5-6 clothing items, which can include tops, jeans, pants, dresses, and more. These items are sourced from established brands as well as Short Story's exclusive in-house lines, designed with petite proportions in mind. Customers then try on the clothes at home, keep what they love, and return the rest with free shipping. A styling fee is charged per box, which is credited towards any items the customer decides to purchase. The company emphasizes a personalized and convenient shopping experience, aiming to remove the 'ugh' from finding well-fitting clothes and empower petite women to express their style confidently.

The company was co-founded by Isabella Sun, who serves as CEO, and Samuel Hoffstaetter, the CTO. As a petite woman herself, Isabella Sun experienced firsthand the frustrations of finding clothes that fit properly and was motivated to create a solution for the significant, yet underserved, petite market. Short Story has garnered attention for its focused approach and has been recognized by various media outlets. The platform caters to a wide range of petite sizes, from 00P to 20P, highlighting its commitment to inclusivity within the petite segment. Beyond just selling clothes, Short Story positions itself as a fashion movement that celebrates petiteness, boldness, and modern womanhood. They offer a curated selection of on-trend styles and brands, ensuring that petite women have access to fashionable options without the need for extensive alterations. The service also provides flexibility, allowing subscribers to adjust the frequency of their boxes or cancel their subscription at any time. The company has a remote work-friendly approach, with job openings often listed as remote across various locations in the US and Canada.