Marketing Director

The Marketing Director role at Sevita involves defining and executing the company's marketing strategy, developing market and product-specific initiatives, and leading the development of marketing and campaign plans. The successful candidate will be responsible for setting organizational promotion strategy, leading lead generation, and designing and launching nurturing campaigns.

Requirements

• Set organizational promotion strategy and roadmap for promotional brands and services
• Lead the development of marketing and campaign plans
• Own lead generation strategy across digital, content, email, and campaign channels
• Develop and execute a comprehensive content strategy
• Identify, source, and produce compelling 'good news' stories
• Build and maintain detailed audience profiles, journeys, and messaging frameworks
• Design, launch, and optimize multi-step nurturing campaigns
• Serve as a catalyst for messaging for the overall organization
• Collaborate with operating groups, intake teams, and field teams
• Develop success metrics and drive a culture of continuous, data-driven improvements
• Establish measurement standards for product and brand marketing activities
• Apply test-and-learn methodologies to continuously optimize messaging, formats, cadence, digital performance, and conversion rates
• Set and define marketing organization goals, measures and behaviors
• Manage the marketing budget
• Manage and/or work with outside agencies as necessary
• Performs other related duties and activities as required
• Manages assigned personnel
• Completes performance evaluations, orientation, and training
• Makes decisions on employee hires, transfers, promotions, salary changes, discipline, terminations, and similar actions

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship