Copywriter

We Play to Win!

Big goals. Big achievements. Big impact.

ServiceMaster employs empowered and engaged teams, delivering growth in an ever-evolving world. Our goal is to double in size over the next few years, which means ambition and risk-taking are part of our daily life. If you are tired of the status quo and complacency, join our team to help franchisees dominate in their respective areas. You’ll be around other winners chasing big goals, guaranteed to bring out the best work of your career!   

What We Offer:

• Medical, Dental, and Vision start the first day of the month following your date of hire
• 401 (k) match
• 15 days paid time off and paid holidays, including 2 floating holidays
• Career growth and advancement

Copywriter

Responsible for the evolution of sales for products/brands of the Company. Leads cross functional teams to achieve the Company's vision for reinventing home services. Problem solver who brings exceptional creative and analytical skills to develop best in class products and customer experiences. In this role, you will plan, research, develop, write, edit, and publish content within brand standards and organizational objectives.

What you'll do:

• Writes copy for websites, blogs/articles, social media posts/campaigns, emails, collateral, videos, training materials and more
• Develops and manages timelines for the end-to-end process from intake of request, receiving copy and images, loading into CMS, and publishing to the site
• Works closely with the digital marketing team to create content that motivates, inspires, educates, informs, sells, and provides information, across a wide variety of digital platforms
• Conducts research and develops expertise in the brand
• Uses SEO and content development knowledge to create digital content that helps us get found via search engines, and showcases our brands as leaders within industries
• Utilizes editing, content management, and HTML skills to publish and edit content across various digital platforms
• Generates human-centered storytelling using SEO-friendly methods within brand standards
• Develops and maintains a content calendar and plan in alignment with business goals and seasonality of the industry
• Writes copy for promotional literature, marketing collateral, media advertising, websites, and internal and external publications designed to boost brand awareness and increase sales. Coordinates layout with the art department. May estimate production costs or work with outside vendors
• Conducts expert interviews with both internal and external contributors to obtain information and verify statement and copy accuracy
• May work with third-party content platforms or industry websites to provide guest created content
• Generates requested reports to show marketing value and ROI. These may include but are not limited to, impressions, page views, downloads, or other valued metrics
• Clearly communicates roadmaps, priorities, and decisions across a wide spectrum of audiences from partner teams to executive levels

What you bring:

• Basic working knowledge of HTML
• Experience with Photoshop preferred
• High degree of ownership and accountability
• Capable of working cross-functionally across teams
• Ability to balance multiple projects, assignments, and launches simultaneously within a fast-paced, ever-changing work environment
• Ability to gather and scope out enhancement ideas and requirements
• Ability to work with technical staff to communicate issues
• Ability to adapt graciously to rapidly changing, time-constrained launch schedules
• Highly detail-oriented, organized, and patient
• Possesses creativity and originality
• Strong written communication skills
• Ability to handle basic issues and problems and escalates more complex issues
• Possesses beginning to working knowledge of subject matter.
• Microsoft Office applications (Word, Excel, PowerPoint, Outlook)

Work Location: This role is 100% remotely based.

About ServiceMaster Brands

ServiceMaster® Brands® is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, Aftermath Services®, Indoor Science.

While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More Heroic™. From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do - guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at [email protected]

California Applicants:

Background checks are required, and qualified applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Privacy Policy: https://www.servicemaster.com/california-applicant-privacy-notice/