Sales Enablement Lead

SecureW2 provides next-generation passwordless network security for enterprises, education, healthcare, service providers and small businesses around the globe. We offer Certificate & Managed PKI services, top-rated device onboarding software plus world-class RADIUS authentication services. SecureW2 provides everything an organization needs to secure its networks' perimeter by eliminating credential theft risk and improving user experience.

As the first Sales Enablement hire on the Revenue Operations team, you’ll work cross-functionally to help establish and evolve SecureW2’s content and messaging strategy. This role is uniquely positioned at the intersection of Sales, Customer Success, Marketing, Product, and Leadership, with a primary mission to pressure test, validate, and evolve SecureW2’s core messaging. We are looking for a strategic thinker who can move autonomously to determine what resonates with our prospects and why.

We are seeking a skilled and motivated individual who has stood up an enablement function before and thrives on data-driven iteration. While developing training and certification programs will be part of your remit, your first priority will be validating that we have the right message for the right prospect. You will play a critical role in aligning our sales talk tracks with market reality, driving higher conversion rates, and enabling a feedback loop that informs our entire GTM strategy.

What you’ll do:

• Validate the Narrative: Develop and A/B test various pitches and messaging strategies to identify the "Gold Standard" for different prospect segments.
• Establish Feedback Loops: Create a systematic process to pull insights from the Sales team and communicate them back to Leadership to iterate on the company’s value proposition.
• Deep-Dive Insight Gathering: Go a layer deeper on how our positioning lands by reviewing transcripts and call recordings to identify prospect pain points and pricing sensitivity.
• Drive Consistency & Adoption: Monitor the use of the validated pitch across the sales organization, providing real-time feedback and coaching to ensure global alignment.
• Build Training Cadence: Establish a sustainable rhythm for sales training and communications, ensuring the Sales and CS teams are updated on new talk tracks, objection handling, and competitive intelligence.
• Scale the Function: Design and eventually execute certification programs to ensure every rep is proficient in our core narrative as the team grows.

What you’ll need to have:

• 5+ years of experience in Sales Enablement, Product Marketing, or GTM Strategy within a B2B SaaS environment.
• Proven track record of standing up an enablement or messaging function from scratch, with the ability to operate autonomously in a growth-stage company.
• Messaging Expertise: Deep experience in pressure testing value propositions and evolving sales narratives based on market feedback.
• Analytical Mindset: Proficiency in using Conversation Intelligence tools (e.g., Gong, Chorus) and CRM data to extract qualitative and quantitative insights.
• Exceptional Communication: The ability to translate complex product features into simple, persuasive sales stories and training materials.
• Collaboration Skills: Experience working cross-functionally with leadership to drive organizational alignment.