Scenic Tours Europe Ag

What began in 1986 as a humble venture running coach tours along Australia's scenic Great Ocean Road has blossomed into a global icon of luxury travel. Founded by Australian entrepreneur Glen Moroney, the company, initially known as Scenic Tours, laid its foundation on delivering exceptional land journeys throughout Australia and New Zealand. By 1992, its reputation for quality had already propelled its expansion into Canada, Alaska, Europe, and beyond, quickly establishing Scenic as a premier tour operator. The real turning point in Scenic's narrative came with its ambitious entry into the European river cruising market. Recognizing a desire for a more intimate and luxurious way to explore the continent's historic waterways, the company chartered its first ships. This foray was merely a prelude to a grander vision. In 2008, Scenic revolutionized the industry with the launch of its very own 'Space-Ships', beginning with the Scenic Sapphire. These custom-built vessels were designed with the guest experience at the forefront, featuring innovative designs like the 'Sun Lounge' which brought the outdoors in with the touch of a button.

The fleet of Space-Ships rapidly expanded, growing to 13 in Europe alone by 2016, and extending its reach to the exotic rivers of Southeast Asia. Never one to rest on its laurels, Scenic continued to innovate, introducing unique onboard experiences like the Scenic Culinaire cooking school and Salt Therapy Lounges. The company's boldest move came in 2019 with the launch of Scenic Eclipse, heralded as 'The World's First Discovery Yacht.' This 228-guest ultra-luxury vessel marked Scenic's audacious entry into ocean cruising, offering expedition-style voyages to the most remote corners of the globe, from the pristine landscapes of Antarctica to the sun-drenched shores of the Mediterranean. The success of the first yacht was followed by the launch of its sister ship, Scenic Eclipse II, in 2023, further solidifying Scenic's position as a leader in both ultra-luxury river and ocean cruising. Now, with nearly four decades of experience, Scenic Group, which also includes Emerald Cruises, continues to set the benchmark for all-inclusive, five-star travel, taking guests to over 60 countries across all seven continents, all while staying true to its Australian roots and commitment to creating unforgettable moments.