Digital Marketing Manager- Paid Media (Remote Eligible)

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Digital Marketing Paid Media Lead provides critical thinking and oversees campaign execution to deliver an efficient return on ad spend against defined revenue, brand and/or talent marketing goals. He or she serves as the primary point of contact for assigned campaigns, working with members of the demand generation or talent marketing to understand goals, make recommendations and recommend optimizations.

The Paid Media Lead is responsible for bringing a multi-channel perspective to campaign development, with a keen understanding of paid search, display and social channels, tactics, targeting and campaign management. They will be responsible for researching and identifying extended media opportunities to align with audience research. This may include negotiating with outside vendors and agencies according to firm policy.

The paid media lead is responsible for opportunity research, goal definition and strategic direction for defined advertising campaigns either directly or in collaboration with team members across the COE and with agency and media partners as required.

This role may serve as a career advisor/team lead to one or more paid media specialists.

The Paid Media Lead must be an active learner, interested in staying in step with an ever-changing digital marketing and advertising landscape. They must be comfortable collaborating with marketers and business leaders on strategic direction, using data to drive decisions, while understanding where data has limits.

Essential Duties:

General responsibilities:

• Understand digital marketing campaigns, marketing strategies and CMG business goals
• Understand RSM marketing tech stack and data flows, contribute to roadmap, support effective data-driven decisions
• Manage project requests and oversee task assignments to ensure work is delivered effectively and efficiently
• Establish a communication cadence with internal stakeholders to stay ahead of new requests and provide 360 feedback
• Understand the buyer journey – holistically and for assigned campaigns – and apply user-centric thinking and brand standards to promote consistent, helpful and enjoyable user experiences for prospects and clients
• Identify internal and industry trends and policy changes that may impact campaign strategy, campaign management or internal processes

Paid media responsibilities:

• Develop formal media plans to support campaign requests, adding to campaign briefs with additional research and expertise, including collaboration with content and creative teams
• Communicate and gain agreement on channel and creative strategy, including reasonable quantified goal targets ahead of implementing any new campaigns
• Actively manage multiple paid media campaigns, with deep awareness of audience and conversion goals, creative strategy, tactics and optimizations
• Proactively manage budget for assigned campaigns, ensuring proper expense coding and pacing to agreed upon targets
• Directly or indirectly manage the build and performance monitoring of campaigns in media accounts/platforms
• Recommend creative, audience, budget and channel adjustments where indicated, including routine testing for optimizations
• Seek input from peers and leaders on complex performance challenges
• Collaborate with analytics and SMI teams to ensure effective measurement and reporting
• Help define benchmarks and ensure conversion tracking accuracy
• Create CRM views to support lead and opportunity tracking
• Regularly review/validate conversations to ensure ongoing data quality
• Make direct tactical adjustments to campaigns as needed
• Contribute to monthly demand generation campaign performance analysis/reporting
• Uphold RSM brand standards and marketing best practices

Team responsibilities:

• Establish an environment of trust, teamwork, development, empowerment and entrepreneurship through quality communication, relationship development and problem-solving
• Work across the paid media team to appropriately delegate and oversee campaign responsibilities according to workload, team member strengths and professional development goal
• Set a high standard for team behavior and performance, regardless of reporting structure
• Identify and creates opportunities for skill development across the team
• May serve as a direct career advisor to senior associate or associate team members

Minimum Qualifications:

EDUCATION/CERTIFICATIONS

• Bachelor’s degree in digital marketing or equivalent degree/experience required
• Google Ads Certification, preferred

TECHNICAL/SOFTSKILLS

• Extensive knowledge of digital marketing channels, including search, social, display, programmatic and video
• Direct experience managing campaigns in paid search and social advertising platforms (Google Ads, Microsoft Ads, LinkedIn Advertising, etc.)
• Ability to learn other platforms within the digital marketing ecosystem, including digital media analytics, audience research and CRM
• Experience researching and analyzing data across a variety of toolsets (Google, Adobe, SEMrush, Sparktoro)
• Experience with ad operations, media reporting and QA, including implementation of data collection mechanisms
• Awareness of data privacy laws

EXPERIENCE

• 8+ years of experience in marketing, communications, sales or analytics roles, with a preference for large organization or professional services experience
• 3+ years of practical paid media campaign management experience, in house or agency side
• 2+ years of peer management and team leadership, preferred

LEADERSHIP SKILLS

• Able to project management multiple initiatives simultaneously
• Precise attention to detail and sense of personal ownership
• Strong interpersonal skills and ability to work effectively across all areas of the organization
• Ability to influence peers and internal clients to achieve objectives
• Appropriate sense of urgency, ability to independently prioritize work plans and meet agreed upon time frames and objectives
• Good communication and collaboration abilities

At RSM, we offer a competitive benefits and compensation package for all our people. We support and inspire you to prioritize your wellbeing by delivering personalized, holistic programming for your physical, emotional, financial and community wellbeing. RSM has a generous time off policy with at least 14 paid holidays, wellbeing days and associate and above access to self-managed time off. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

RSM is proud to be an Affirmative Action and Equal Employment Opportunity employer.  We are proud to provide our employees with tools to assist them in being successful in achieving both personal and professional goals. We welcome and support all our employees to thrive in an environment free of discrimination and harassment. As an Affirmative Action and Equal Opportunity Employer all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.