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Job Description Summary:
JOB OVERVIEWWe’re looking for a Product Marketing Manager to drive transformational growth within Rocket Software’s Application Modernization business unit.
Reporting to the Director, Product Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for solutions that enable IT teams at some of the world’s largest organizations to modernize their IT infrastructure and applications, from mainframe systems to the cloud. You will also enable peers in marketing to build campaigns and our direct and partner sellers to adopt and execute the go-to-market to build pipeline that consistently converts into revenue.
ESSENTIAL DUTIES & RESPONSIBILITIES
• Develop GTM Strategies as Foundations for Growth: Continuously analyze the market to identify opportunities for growth and accurately size segments with propensity to buy and align the organization to market opportunities and target audiences.
• Sharpen Insights to Attract & Engage Audiences: Lead the development and ongoing improvement of audience and persona frameworks and buyer journey maps to inform content strategy, demand and conversion programs.
• Understand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and customer programing.
• Develop Strategic Messaging and Content: Craft strategic messaging, driven by competitive positioning, that articulates unique value to and resonates with target audiences and that displays our unique perspective on the market and ideal solution.
• Evolve High Impact Product Launch Strategy: Improve the market and customer impact of product launches with defined accountability and outcomes.
• Equip the Business: Work in strategic partnership across the business to enable cross functional teams on market, plays, offers and other topics as fit.
• Accelerate Customer Value: Continuously improve customer marketing post-sale programs and campaigns that enable adoption, facilitate renewal, encourage cross-sell/upsell and create advocacy.
REQUIRED QUALIFICATIONS
• 3-5 years in a B2B software product and/or solution marketing role (experience with customer marketing and content marketing is a bonus)
• Experience managing multiple cross-functional priorities, in a remote setting, while maintaining clear communication
• Proven track record of strategizing and orchestrating multiple high-impact B2B software solution launches, leveraging diverse channels and routes to market
• Proven track record of developing compelling messaging and unique value propositions that resonate with technical and business audiences
• Proven track record conducting market and buyer analysis to build compelling personas that help direct marketing and sales efforts towards successful outcomes
• Experience developing sales enablement resources that equip sellers to identify opportunities and build pipeline through successful customer engagements
• Experience engaging with analysts and leveraging analyst research and feedback to shape and drive messaging and GTM strategies
• Comfortable presenting to large groups and executive audiences, with the ability to remain concise and professional in written and verbal communication
• Familiar with data analysis across surveys and sales and marketing metrics to support our hypotheses and improve GTM strategies
• Committed to Rocket’s core values of empathy, humanity,
What Rocket Software can offer you in USA:
Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
Healthcare coverage options to fit you (and your family’s) needs
Retirement savings, with matching contributions by Rocket Software
Life and disability coverage
Leadership and skills training opportunities
Two paid work days for off-site training
Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to [email protected]. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
