Rich Products Corporation

Rich Products Corporation, also known as Rich's, is a privately held, multinational food products corporation headquartered in Buffalo, New York. Founded in 1945 by Robert E. Rich, Sr., the company pioneered the non-dairy food industry with the invention of a soybean-based whipped topping. This innovation came 21 years before the introduction of Cool Whip and marked the beginning of Rich's journey as a leader in the frozen food sector. Over the decades, the company has significantly expanded its product portfolio and global reach, evolving from a single-product entity into a comprehensive solutions provider for the foodservice, in-store bakery, and retail industries. The company's growth has been fueled by both organic expansion and strategic acquisitions, including brands like SeaPak, French Meadow Bakery, Casa Di Bertacchi, and Carvel.

Today, Rich's offers over 2,000 products and operates in more than 100 countries, with a global team of over 11,000 associates. The company's offerings span a wide range of categories, including toppings and icings, sweet goods, finished desserts, appetizers, breads and rolls, pizza products, Italian specialties, barbecue, and seafood. Despite its vast product line, the company has maintained its identity as a family-owned business, with a strong emphasis on its core values and a commitment to its customers, associates, and communities. Rich's mission is to set new standards of excellence in customer satisfaction and competitive success by fostering a collaborative environment that empowers its people, drives continuous improvement, and encourages innovation. The company remains dedicated to providing not just quality food products, but also valuable insights and solutions to help food industry professionals thrive in a competitive marketplace.