Performance Marketing Copywriter

About Us:

At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business model and pride ourselves on being results-focused, with no big egos, just big data.

What We Want to Achieve:

Our vision is to discover novel self-serve solutions to the world’s greatest health problems, all while adhering to our core values.

We are looking for a native English speaker Performance Marketing Copywriter to join our Reverse Tech remote team. You will play a crucial role in helping shape the brand and developing successful performance marketing campaigns across various channels and platforms. It's the perfect time to join the design team. We're just starting to build the brand from scratch, and this is where you can bring your creativity to the table and have fun.

About the role:

• Generate, refine and iterate concepts for performance marketing campaigns across various channels including Google, Meta, and TikTok. Become the expert of how to treat each channel.

• Work closely with the Design Lead to develop comprehensive TOV guidelines that uphold our brand identity and vision.

• Collaborate seamlessly with cross-functional teams to integrate feedback and ensure copy meet the brand's strategic objectives as well as business objectives. • Iterate rapidly in a fast-paced environment, consistently refining copy to optimize performance and engagement. • A creative thinker with a strategic approach who is able to understand marketers needs and translate complex ideas into striking designs.

• Open to both full time and part time (most likely will become full time) candidates.

Requirements

Minimum of 6 years of experience as a marketing copywriter with proven experience of performance focused creatives. • A robust portfolio demonstrating meticulous attention to detail and a strong understanding of direct response techniques. • Proven experience in performance marketing creatives, with the ability to thrive in a high-paced iterative setting. • Familiarity with developing TOV brand guidelines and ensuring consistent brand representation across various touchpoints. • A strategic and granular thinking approach combined with a mindset for scalability, enabling the creation of both intricate and scalable copy work.

• Project management skills: you will have the chance to own and lead the whole discipline: from concept development, to translations management to VO production.

• Experience with performance marketing creatives/ direct response is a must

• Being an English native speaker is a must • Experience with AB Testing is a plus. • Experience in the health and wellness industry is a plus.

Our Values:

• Care: We support and stand by our team members in any situation, ensuring that no one is left behind.
• Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission’s success.
• Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.
• Communication: We value honesty and direct language, fostering a culture free of politics.
• Performance: We believe in providing full freedom while striving for top-notch performance from everyone.
• Trust: We value the words and qualities of our team members, fostering an environment of trust and respect.

Benefits

• 100% remote and flexible work hours
• Full-time or freelance opportunities
• Learning from the best, including ex-Googlers and more
• Unlimited growth prospects
• Inclusion in a winning team
• Competitive compensation
• A fun, non-corporate atmosphere

If you’re passionate about branding and marketing, have experience in designing creatives for performance marketing, and are ready to join a dynamic, global team, we encourage you to apply. Help us shape the future of health and wellness through technology.