B2B Sales Executive

B2B Sales Executive

Job Overview

We are recruiting an experienced and commercially grounded B2B Sales Executive to support the continued growth of a premium UK gifting and food brand operating within the speciality retail and wholesale space.

This role is focused on relationship-led B2B sales to small and mid-sized UK retailers, including garden centres, independent gift shops, speciality stores, and regional stockists. Success in this position comes from understanding the realities of selling into smaller buying teams, where margins matter, relationships are personal, and follow-up is essential.

This is not a high-volume or enterprise sales role. Candidates who have only sold into large national chains or huge wholesalers, without exposure to independents or speciality retail, will not be suitable.

You will engage customers through CRM-led email outreach, scheduled calls, and video meetings, representing the brand professionally and building long-term trading relationships.

Key Responsibilities

• Proactively manage and grow a portfolio of UK-based small to mid-sized B2B accounts
• Sell into garden centres, independent gift shops, speciality retailers, and regional stockists
• Conduct professional video calls and virtual meetings with UK buyers and owners
• Build long-term relationships through rapport-driven, consultative selling
• Manage outbound and inbound sales activity using a CRM system
• Follow up consistently with leads and existing customers via email and calls
• Confidently handle pricing, margins, and unit-level calculations
• Identify opportunities for repeat orders, upselling, and seasonal gifting ranges
• Maintain accurate CRM records of pipelines, conversations, and deal stages
• Collaborate closely with the internal UK team to onboard and support accounts
• Represent the brand with confidence, warmth, and professionalism at all times

Requirements

Essential Experience & Skills

• Proven B2B sales experience selling: (Food, gifting, FMCG, or speciality retail products and Directly into small to mid-sized retailers, such as: Gift shops. Garden Centers, Lifestyle retailers)
• Demonstrable experience selling into the UK market (UK buyers and decision-makers)
• Experience managing relationship-led sales, not just transactional or high-volume deals
• Comfortable conducting video calls and virtual meetings with UK clients
  (No fake or virtual backgrounds — professional presence is essential)
• Strong written English, with the ability to write clear, confident, and persuasive sales emails
• Numerically confident — able to calculate unit pricing, margins, and case costs
• Hands-on experience using CRM systems for pipeline management and follow-ups
• Confident, personable, and skilled at building rapport and trust with smaller buyers
• Tenacious and self-motivated, with a clear understanding of commission-based sales
• Professional appearance and communication style suitable for UK retail customers