Director, Omnichannel Strategist (Life Sciences)

We are seeking an experienced Omnichannel Strategist to help design, implement, and optimize customer engagement strategies across digital, field, and in-person touchpoints. The ideal candidate combines strategic consulting skills with hands-on execution experience—able to frame big-picture strategies while also rolling up their sleeves to translate those strategies into actionable programs.

Requirements

• Partner with brand and cross-functional stakeholders to define omnichannel engagement strategies aligned to business goals.
• Lead data consulting and modeling discussions, ensuring segmentation and predictive insights drive targeting and personalization.
• Develop data-driven personas and journey maps, validated by research and real-world data sets.
• Apply AI tools and frameworks to enhance customer insights, content strategy, and channel orchestration.
• Support training and change management efforts to drive omnichannel adoption and best practices across teams.
• Translate strategies into actionable program blueprints and playbooks.
• Partner with content, media, field, and technology teams to orchestrate campaigns across email, web, social, paid, and field channels.
• Leverage orchestration suites (e.g., Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud) to enable seamless activation.
• Define KPIs and measurement frameworks for omnichannel programs.
• Use BI tools (Tableau, Power BI, Qlik, etc.) to visualize performance and communicate insights.
• Collaborate with analytics teams to run predictive and performance modeling that informs future campaign design.
• Drive a test-and-learn culture for continuous improvement.

Benefits

• Competitive pay, incentives, retirement, and income security programs
• Comprehensive benefits and wellness programs focused on healthy lifestyles
• Generous paid time off, employee assistance programs, and flexible work arrangements
• Performance-driven environment including professional development and transfer opportunities
• People-first culture fostering self expression, diversity, and a growth mindset
• Celebrations! We love to celebrate service anniversaries, holidays, diversity and inclusion events, project milestones, and anything else that is meaningful to our employees
• Support of the community organizations you are passionate about
• Ongoing programs and events designed to bring our global team together