Sr Director of Product Marketing - Chiropractic

Title: Sr. Director of Product Marketing - Chiropractic
Team: Marketing
Location: Remote
Reports To: VP of Marketing

At PracticeTek, you’ll get to:

• Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs.
• Team up with passionate, talented people who care deeply about patients, providers, and making a difference.
• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.
• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.

Why You’ll Love It Here

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day

What You’ll Do

• Strategic Market Leadership
  • Refine and revise ICPs, market segmentation, and buyer personas based on data, customer insights, and TAM/SAM analysis.
  • Own positioning and messaging that clearly differentiates our solutions in a competitive market and resonates across all buyer stages.
  • Partner with the Market Leader (Product), CPO, and Sales Leaders to drive portfolio strategy, roadmap alignment, and revenue acceleration, informing profitability optimization.
  • Own category Brand activation, in-market customer programs in partnership with Customer Support and Industry Press/Publications to drive thought leadership and inform market insights.
• Go-to-Market Excellence
  • Lead end-to-end GTM for new products, features, and packages—from business case collaboration with Product to launch and through post-launch optimization
  • Develop and maintain value propositions, pricing & packaging strategies, and competitive differentiation frameworks.
  • Ensure GTM readiness across product, sales, demand gen, customer success, and channel partners.
  • Design Customer Experience (CX) and Customer Journey leading cross-functional teams to deliver on a best-in-class brand experience at every touchpoint.
• Revenue & Growth Partnership
  • Partner with performance marketing (demand generation) teams to design and execute integrated campaigns that deliver pipeline growth at compelling CAC & CLTV.
  • Collaborate with sales enablement to arm the field with and iterate on compelling tools, stories, and objection-handling content to accelerate close rates.
  • Monitor and report portfolio-level performance—ARR, ACV, MRR, Upsell, Downsell, Churn, and gross margin—identifying trends and proactively effecting high impact programs that deliver to business goals.
• Customer & Market Intelligence
  • Contribute to competitive intelligence programs that track market shifts, competitor moves, and pricing trends in collaboration with Product.
  • Leverage customer insights (NPS, win/loss analysis, churn data) to inform roadmap, messaging, and retention plays.
  • Serve as the voice of the market and customer to internal stakeholders, ensuring our offerings remain relevant and differentiated by segment/persona.

• Successful launch of 3-4 high-impact products or features, delivering measurable revenue impact.
• Demonstrable improvement and command of CAC efficiency and pipeline contribution from product-led campaigns.
• Clear, data-driven positioning and segmentation frameworks in place and adopted across the org, reflected in martech activations (HubSpot, SFDC, ZoomInfo).
• Measurable lift in sales win rates and product attach rates.
• A trusted seat at the table with the BU leadership team, influencing portfolio, pricing, and growth decisions.

What You Bring

• 8–12+ years in B2B product marketing, with 5+ years in a leadership role driving GTM strategy for high-growth portfolios.
• Proven success in SBM or mid-market SaaS—healthcare tech experience strongly preferred
• Track record of owning launches that delivered revenue growth and market share expansion
• Deep expertise in messaging, positioning, ICP definition, competitive differentiation, and pricing/packaging.
• Strong commercial acumen—comfortable owning P&L-level portfolio analysis and contributing to ARR targets.
• Exceptional collaboration and presentation skills—able to influence across marketing, product, sales, and executive teams.
• Data-driven decision maker with strong command of metrics such as CAC, LTV, attach rate, churn, and gross margin.
• Strategic product portfolio management across multi-products/brands; proven expertise in PDLC, informing Product on low-adopt or sunset-ready brands/products to drive EBITDA expansion

Ready to Join?

The Fine Print (That Really Matters)
At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. For this position, we reasonably expect to pay between $135,000-$165,000/annually. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.

PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.

This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees.