Product Marketing Manager - ChiroTouch
PracticeTek provides a collection of software and payment solutions for the retail healthcare market, serving specialties like dental, chiropractic, and optometry to streamline operations and enhance patient care.
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Full Time
Manager/Supervisor: Dir of Product Marketing – Chiropractic Vertical
At PracticeTek
At PracticeTek, we believe healthcare should be simple for providers, accessible for patients, and streamlined for everyone involved. PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: to deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.
PracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. Our robust software solutions empower practitioners, enhance patient experiences, and drive growth for healthcare practices across chiropractic, dental, orthodontics, optometry, and multi-discipline therapy specialties.
We’ve built PracticeTek to make healthcare simple. Our vision is for high-quality care to be delivered seamlessly, without the burden of traditional systems. PracticeTek invests in middle-market, retail-healthcare SaaS companies, supporting founders who are changing healthcare for the better.
The Marketing Department
The Marketing Department serves as a primary growth engine for all PracticeTek’s business verticals. We fuel customer acquisition, conversion, and retention by increasing brand awareness and promoting PracticeTek’s products and services. As the face and voice of PracticeTek and its brands, we combine the nimbleness of a startup with the resources of an established organization. If you’re looking for a role in a dynamic, high-performing team that drives results, the Marketing Department is the right place for you.
The Chiropractic Marketing Team
The Chiropractic Marketing Team drives awareness, engagement, and revenue for the ChiroTouch product line through strategic launches, lifecycle programs, and close partnership with Sales and Product. The team ensures clear positioning, strong enablement, and consistent execution across the customer journey, supporting both growth and long-term customer value within the chiropractic market.
The Career Opportunity
The Product Marketing Manager – ChiroTouch leads the product marketing strategy and execution for ChiroTouch, a leading chiropractic practice management and EHR platform. This role is responsible for shaping go-to-market strategy, guiding product and solution launches, and evolving how ChiroTouch shows up in the market to support acquisition, retention, and expansion.
You will report to the Sr Director of Product Marketing – Chiropractic and partner closely with Product, Sales, Performance Marketing, Creative, Brand, Revenue Operations, and Payments teams to translate business priorities into clear positioning, compelling campaigns, and measurable outcomes. This role plays a critical part in aligning roadmap, messaging, and commercial execution as the ChiroTouch platform continues to evolve.
This is a remote eligible position, working with colleagues across Eastern and Pacific time zones.
Primary Focus
Go-to-market strategy, lifecycle marketing, and positioning that supports growth, adoption, and long-term customer value for ChiroTouch.
Core Responsibilities
• Go-to-Market Strategy: Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap.
• Positioning and Messaging: Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages.
• Product Brief Development: Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation.
• Lifecycle and Adoption Strategy: Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
• Cross-Functional Alignment: Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
• Commercial Readiness: Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity.
• Brand Stewardship: Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction.
• Performance and Insights: Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.
Expanded Areas of Accountability
• Growth and Expansion Support: Partner with cross-functional teams to support programs that drive account growth, solution adoption, and portfolio awareness.
• Marketing Initiatives: Contribute to the execution of campaigns, events, webinars, and partner programs that elevate ChiroTouch visibility and engagement.
• Planning: Support quarterly and annual marketing planning, ensuring priorities align with business objectives and market needs.
• Sales Enablement: Develop and maintain sales collateral, presentations, and competitive materials that support conversion and retention.
• Content Collaboration: Work with the Content team to produce customer-facing and sales-facing assets including case studies, webinars, and educational resources.
• Customer Advocacy: Help surface customer insights and success stories that reinforce credibility and trust in the market.
• Cross-Portfolio Collaboration: Coordinate with other Product Marketing Managers to support aligned narratives and opportunities across the PracticeTek ecosystem.
• Event Participation: Occasionally represent ChiroTouch at industry events, trade shows, or customer-facing engagements.
Competencies for Success
• 5 to 7+ years of experience in B2B SaaS marketing; healthcare or vertical SaaS experience preferred.
• Comfortable operating in a highly visible role, regularly presenting strategy, performance, and recommendations to executive leadership. Able to communicate clearly under scrutiny, defend decisions with data, and adapt quickly based on feedback.
• Proven experience supporting go-to-market strategy, launches, and lifecycle marketing.
• Strong ability to translate complex product capabilities into clear, compelling customer value.
• Experience working cross-functionally with Product, Sales, and Revenue teams.
• Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce.
• Strong organizational, planning, and execution skills with attention to detail.
• Excellent communication and storytelling abilities, with a customer-first mindset.
Compensation and Inclusivity
At PracticeTek and its family of companies, including RevolutionEHR, we carefully consider a range of factors to determine offers of employment, including market conditions, experience, and skills.
PracticeTek is an Equal Opportunity Employer, committed to fostering an inclusive environment. All applicants will receive fair and impartial consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristics.
About the job
Location requirements
Hiring timezones
United States +/- 0 hoursAbout PracticeTek
Learn more about PracticeTek and their company culture.
PracticeTek is dedicated to simplifying the complexities of healthcare for private practices, allowing clinicians to focus on what matters most: their patients. Many healthcare providers face the challenge of balancing exceptional patient care with the demanding administrative and technological burdens of running a practice. This is why PracticeTek offers a comprehensive suite of software solutions designed to streamline every aspect of practice management. From attracting new patients to simplifying the billing process, our tools are built to empower growth and efficiency. We serve a diverse range of retail healthcare sectors, including dental, orthodontic, chiropractic, optometry, and dermatology practices, providing them with the technology to enhance the patient experience and drive better outcomes.
Our customers are at the heart of everything we do. We understand that for a practice to thrive, it needs more than just clinical expertise; it requires a seamless operational workflow. PracticeTek's solutions address this by automating and integrating critical functions such as patient intake, appointment scheduling, electronic health records, and payment processing. By providing a unified platform, we help reduce the workload for staff, minimize overhead costs, and provide actionable insights through data analytics. This allows practitioners to not only improve patient care but also to build a more profitable and sustainable business. We partner with founders and entrepreneurs in the healthcare software space, fostering a collaborative ecosystem where innovation flourishes and the future of healthcare is shaped for the better.
Tech stack
Learn about the tools and technologies that PracticeTek uses to build, market, and sell its products.
PracticeTek employees can create an account to update this tech stack.
Employee benefits
Learn about the employee benefits and perks provided at PracticeTek.
Health Coverage
Comprehensive health insurance coverage.
Paid Vacation and Holiday
Paid time off for vacations and holidays.
Performance Bonus
Bonus opportunities based on performance.
Retirement Savings
Retirement savings plans, including 401(k).
PracticeTek
Company size
201-500 employees
Founded in
2020
Chief executive officer
Steve Auerbach
Markets
Employees live in
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