Paid Social Strategist

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

About the role:

The Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social advertising accounts. He or She will lead and execute upon a paid social strategy that helps reach a business' overarching goals across Meta, LinkedIn, Pinterest, SnapChat as they pertain to each client. Through the responsibilities outlined below, the Paid Social Strategist plays an integral role in the of the paid advertising offering and retention of its business.

Responsibilities:

• Effectively own strategic communication internally and externally for clients and client teams
• Proactive internal communication with the team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Facebook Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, others as applicable
• Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or slack (as applicable)
• Full ownership and execution of performance marketing via paid social native platforms
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Excellent marketing and business strategy acumen
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Contributing to a constructive and effective work environment in line with PD core values
• Actively participate in the growth and development of junior talent where applicable

Requirements:

• 2-3 years of experience in paid digital advertising (paid social advertising background preferred)
• Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
• Strong attention to detail and time management skills
• Self-starter who thrives in a fast-paced environment
• Proactive, organized, and able to work autonomously
• Complete understanding of the marketing funnel and how to execute via paid social
• Full understanding of the eCommerce model and basic lead gen strategies
• Understanding of the online advertising industry and social media
• Client Communication & Public Speaking skills
• Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables

Primary KPI’s:

• Managing a full workload indicated by one or more of the following:
• $26k MRR or
• 6 owned clients
• Below 10% client churn rat

Most Important Things (MIT’s):

• Account Growth & Retention (Results & Sentiment)
• Development of paid strategies for partners and department

Benefits & Perks:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.