Positive

Founded in France in 2001, Positive began as a digital marketing company with an ambition to make digital communication more useful for growing businesses. As customer expectations and marketing channels multiplied, the company evolved from a traditional marketing agency into a European B2B SaaS group. It now brings together complementary products for customer relationships, marketing automation, social media management, email signatures, and AI-assisted search visibility. The addition of noCRM, User.com, Surfer, Iconosquare, and other businesses reflects Positive's strategy of connecting specialized tools through a unified marketing ecosystem.

Today, Positive serves more than 45,000 customers and 800,000 users worldwide, with teams operating primarily in France, Germany, Italy, and Poland. Its products support marketing, sales, customer-service, content, and IT teams with capabilities spanning CRM, customer data platforms, email, SMS, WhatsApp, push notifications, social publishing, analytics, collaboration, and AI-powered SEO. The company emphasizes European digital sovereignty, local infrastructure, ISO 27001 certification, practical technology, and lasting customer relationships rather than siloed campaigns.