Design Strategist

Job Title: Design Strategist
Location: Remote
Employment Type: Full-time | Remote

About Us:

Petra Brands is a dynamic and innovative company that encompasses a diverse range of brands. We specialize in creating unique and compelling consumer packaged goods (CPG) in the beauty, personal care, and lifestyle sectors. Our mission is to deliver exceptional products that evoke emotion, memories, and a sense of place through captivating brand identities and packaging.

About This Role:

We’re on the lookout for a creative storyteller and strategic thinker who can design compelling pitch decks, one-pagers, and brand presentations that drive brand and product narratives forward. While this role doesn't involve hands-on graphic or packaging design work, we’re looking for someone with a strong understanding of visual communication, packaging structure, and graphic design principles to support strategy, research, and design direction through visual presentations.

Responsibilities:

1. Design & Visual Storytelling

• Create high-impact pitch decks, one-pagers, and brand presentations for internal strategy and external pitches.
• Convert data, insights, and strategic direction into visually compelling and persuasive narratives.
• Organize and visualize research, trend reports, and competitive insights in a clear and branded format.
• Provide visual structure and flow to complex ideas and business strategies.

2. Design Knowledge & Creative Direction

• Demonstrate strong understanding of graphic design and packaging principles to guide deck visuals.
• Use knowledge of layout, typography, hierarchy, and brand systems to elevate the quality of visual storytelling.
• Collaborate with creative and marketing teams by offering research-backed visual references and design support.
• Source relevant inspiration, examples, and competitor visuals to inform pitch deck and planning documents.

3. Research, Strategy & Market Planning

• Conduct independent research on market trends, design strategies, packaging innovations, and branding techniques.
• Support go-to-market planning with visual presentations and content structuring.
• Analyze brand/market research and turn strategic findings into visual direction.
• Stay on top of emerging creative trends, formats, and tools to improve deck and presentation outputs.

You Might Be a Great Fit If You:

• Have a strong portfolio that showcases high-quality pitch decks, marketing visuals, or brand presentations.
• Understand the fundamentals of design, packaging, and visual communication, even if you're not hands-on designing.
• Are confident working independently — sourcing visuals, data, and competitive research without waiting for direction.
• Can structure a deck from scratch and refine visual flow for clarity and impact.
• Are comfortable collaborating across cross-functional teams: creative, marketing, product, and brand.

Tools We Use:

• Presentation & Design: Google Slides, PowerPoint, Canva, Figma
• Graphic & Visual Support: Adobe Illustrator, Photoshop, InDesign
• AI & Productivity Tools: Gamma.app, Tome, Beautiful.ai, Notion AI, ChatGPT
• Project Management: Notion, Asana, Slack

What You’ll Get:

• Fully remote role.
• Work with a diverse, global team of creatives and strategists.
• A fast-paced but supportive work environment.
• Projects that challenge your creative thinking and strategic mindset.
• Room to grow into creative direction roles.