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Optel GroupOG

Research & Marketing Automation Specialist

OPTEL Group is a leading multinational provider of traceability systems, using its innovative technologies to create a better world through intelligent supply chains.

Optel Group

Employee count: 501-1000

India only

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SUMMARY

We are looking for a detail‑oriented candidate to support our outbound pipeline generation and marketing automation efforts. This hybrid role combines prospecting research with Pardot management, helping fuel our sales and marketing engine.

1. Outbound Research & Prospecting Support (Cold Outbound)

  • Build prospect lists to support outbound activities of the SDR

  • Conduct research on companies and buyer personas to ensure accurate targeting.

  • Identify and enrich contact information using tools such as Lusha, Clay, Salesforce

  • Maintain clean data inside Salesforce and ensure all key information is properly captured.

2. Marketing automation tool and website update tasks

  • Create and manage nurture tracks, including strategy, segmentation, and automation rules.

  • Build, test, and schedule email sends to support marketing campaigns and sales initiatives.

  • Monitor and optimize email performance (open rates, CTRs, conversions).

  • Maintain consistent folder structures, naming conventions, and best practices for assets in Pardot.

  • Support website updates in WordPress, including making content edits,

Requirements

  • Experience with tools such as Lusha, Clay, Salesforce, Wordpress and Pardot/MCAE.

  • Strong research skills and attention to detail.

  • Comfort working with data, lists, and CRM processes.

  • Highly organized, autonomous, and proactive.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Mid-level

Location requirements

Hiring timezones

India +/- 0 hours

About Optel Group

Learn more about Optel Group and their company culture.

View company profile

At OPTEL Group, the core of our identity is a profound commitment to building a better world through the power of traceability technologies. For over three decades, we have been pioneers in developing innovative solutions that bring transparency, safety, and efficiency to supply chains across a multitude of industries, including pharmaceuticals, food and beverage, agrochemicals, and metals and minerals. Our mission extends beyond mere technological advancement; it is about fostering a sustainable future and solving some of the most pressing global challenges. As a certified B Corporation, we are part of a global movement of companies dedicated to using business as a force for good. This certification is a testament to our deeply ingrained values and our unwavering dedication to social and environmental responsibility in every facet of our operations, from our purchasing policies to our community engagement initiatives.

Our culture is one of curiosity, collaboration, and purpose. We believe that the most complex problems, such as counterfeit drugs, climate change, and sustainable agriculture, can be solved when bright and passionate individuals come together. At OPTEL, every team member is encouraged to bring their ideas to the forefront, knowing they will be heard and valued. We foster a self-driven work environment built on trust and adaptability, offering flexible work hours and hybrid teleworking options to empower our employees to achieve their best work. We are not just developing technology; we are creating a global impact. By enabling our clients to track products from raw materials to the end consumer, we are helping to ensure product authenticity, reduce waste, and promote fair trade. Joining OPTEL means becoming part of a team that is genuinely dedicated to making a positive and lasting difference in the world, one traceable product at a time.

Employee benefits

Learn about the employee benefits and perks provided at Optel Group.

View benefits

Dental Insurance

Comprehensive dental insurance plan.

Summer Schedule

A modified work schedule during the summer months.

Professional Development

Opportunities for professional growth and training.

Yoga Classes

On-site or virtual yoga classes to promote wellness.

View Optel Group's employee benefits
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Optel Group

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Optel Group hiring Research & Marketing Automation Specialist • Remote (Work from Home) | Himalayas