Ops Clean

Ops Clean, headquartered in Lyon, France, is revolutionizing the laundry industry with its innovative magnesium-based laundry solution. Founded in 2023 by Jean-Baptiste Duranton and Marc Biessy, the company emerged from a personal concern when Duranton became a new father and discovered the toxic ingredients in conventional detergents. The founders spent four years developing and testing dozens of prototypes before creating their unique product - a reusable magnesium sachet that provides the same cleaning power as traditional laundry detergent but without harmful chemicals.

The company operates as a direct-to-consumer brand and has experienced remarkable growth, scaling from zero to over 1 million euros in revenue within just two years. Their sachets, made with purified magnesium (99.95% pure), are designed to last between 200 and 350 washes, offering consumers an eco-friendly and cost-effective alternative to conventional laundry products. The sachets are manufactured and assembled in France, with portions produced through ESAT partnerships that support employment for people with disabilities. Ops Clean has garnered significant media attention, featuring on major French television channels including France 2, BFM, and Europe 1, and was awarded Amazon's European Startup of the Year in 2023 with a 100,000 euro grant.