Sr. Marketing Specialist (m/f/d)

We are MailStore Software GmbH from Viersen near Düsseldorf with a team of 50 employees. MailStore is a subsidiary of OpenText, “The Information Company” (NASDAQ: OTEX) (TSX: OTEX), headquartered in Waterloo, Canada. We have been offering standard email archiving solutions for our customers for more than 15 years - developed and supported by our team. A high level of customer satisfaction among our more than 80,000 customers worldwide and the constant company growth prove that we are THE experts in email archiving.
We are seeking a Senior Digital Marketing / SEO Specialist (m/f/d). This role can be hybrid or fully remote.

YOUR IMPACT

The Sr. Digital Marketing Specialist is an important role in the "engine room" of our marketing department. Together with your colleagues from the marketing team, our agencies, and our IT, you will continuously develop our websites and landing pages and ensure that information architecture, user experience, and SEO standards are continuously developed - based on data.

WHAT THE ROLE OFFERS

• You ensure that the information structure of our websites guarantees a very good user experience. You keep an eye on the structure and navigation hierarchy of our content, as well as the usability of individual elements on the websites and landing pages.
• You constantly drive the optimization of conversions such as whitepaper downloads and trial licenses for our products.
• In addition to an optimal user experience for the users of our website, you also take care of the preparation and ongoing maintenance of the website content for SEO purposes, e.g. ongoing content optimization, internal linking, and compliance with OnPage SEO standards.
• You will be responsible for a large part of the content management for our website content in collaboration with your colleague from Product Marketing, including the preparation of graphics and other media for use on the web.
• You will continuously develop the user experience and conversion rates for our online store in close cooperation with your colleagues from IT and Sales.
• You develop templates and campaigns for our email marketing in collaboration with your colleagues
• You take care of the active monitoring and reporting of our SEO performance using appropriate tools (e.g. Xovi, Screaming Frog, Google Search Console, Google Analytics)

WHAT YOU NEED TO SUCCEED

• An education, either professional or academic, with a focus on marketing, e-commerce, or web development. We also welcome career changers from IT and agencies.
• You have at least 5 years of relevant professional experience in marketing departments of tech companies, IT service providers, or corresponding agencies. You have a very good understanding of how digital marketing works and a sound knowledge of current web technologies.
• Profound knowledge of CMS systems (e.g. WordPress), web technologies (HTML, CSS, JavaScript) and other digital marketing tools (e.g. Google Analytics, Google Search Console) and SEO tools (e.g. Xovi, Screaming Frog)
• You have good to very good knowledge of web analytics and SEO
• You can express yourself well and to the point in writing and verbally, both in English and German

ONE LAST THING

The pleasant atmosphere of a small, dynamic team with flat hierarchies offers you an optimal environment to contribute to the success of MailStore. Because we are part of OpenText, you can experience the corporate world at the same time, which creates an exciting mix of “German SMB” and “international corporation”. International work with our colleagues in the USA and Canada or external partners, cross-company projects, product developments, and close contact with our business partners and customers characterize the work at MailStore. What counts for us is the reality and not the appearance – this includes personal responsibility for all employees as well as a casual dress code. We are proud to be successful and at the same time have motivated and satisfied employees.

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [email protected].

Roles requiring a significant amount of trust may require criminal history verification. Please ask your Talent Acquisition Advisor for more information if you have any questions.

OpenText does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract and a signed search assignment between Open Text and the recruitment agency or party requesting payment of a fee.