Sr. Director, Enterprise Measurement

About You

We are seeking a Senior Director, Enterprise Measurement to define and lead how performance is measured across the business. This role defines both what we measure and how measurement is experienced, ensuring our approach is modern, scalable, and embedded into how decisions are made.

This role is part of the Enterprise Measurement Center of Excellence and operates at the intersection of strategy, analytics, and execution, aligning Analytics, Finance, Marketing, Product, and Operations around a shared measurement approach. You will elevate measurement maturity across the organization through clear standards, governance, and enablement, and drive adoption through influence rather than authority.

This role is critical to establishing enterprise-level measurement rigor, formalizing metric governance, and improving the speed, clarity, and accessibility of insights across the organization. Success requires moving beyond dashboards to build measurement systems that shape how the organization prioritizes investments, evaluates performance, and drives growth.

You’ll report into the SVP, Enterprise Measurement & Business Management, and will oversee a team of three across Business Intelligence.

Responsibilities:

Enterprise Measurement & Strategy

• Define and maintain north star metrics and KPI hierarchies across the business
• Establish standardized measurement frameworks for key initiatives (growth, retention, product, channels)
• Partner with leadership to translate business goals into clear success metrics, guardrails, and OKR alignment
• Require that all major initiatives are defined by clear success metrics, KPI structures, and measurement plans prior to execution

Metric Governance & Accountability

• Establish and enforce enterprise metric governance, including ownership, definitions, and change management
• Define clear accountability for metric integrity across teams and systems
• Serve as the central authority for metric definitions and measurement standards across the organization
• Ensure consistent application of metric definitions across reporting, planning, and decision-making

Decision Systems & Insights

• Design measurement outputs for decisions, not just visibility
• Build KPI trees and diagnostic frameworks that enable root-cause analysis and action
• Translate performance into clear narratives, tradeoffs, and recommendations for leadership

Standardization, Scale & Data Partnership

• Reduce reliance on custom analysis through reusable frameworks and standardized logic
• Partner closely with Data Engineering leadership to align measurement frameworks with underlying data architecture and platform capabilities
• Ensure measurement frameworks are embedded into core data models and systems

Measurement Products & Innovation

• Shift the organization away from dashboard-centric reporting toward faster, more dynamic insight delivery
• Partner on the adoption of modern technologies (AI, automation, self-serve interfaces) to improve speed and accessibility of insights
• Ensure measurement use cases are clearly defined and prioritized to inform technology investments
• Introduce self-serve measurement experiences that minimize reliance on analyst-driven workflows

What Success Looks Like:

• Metric definitions are standardized, governed, and consistently used across teams
• Clear ownership and accountability exists for all core business metrics
• Leadership aligns on success metrics before initiatives launch, not after results are in
• Time to insight is materially reduced through automation and improved measurement delivery
• The organization shifts from reactive reporting to proactive, decision-driven insights
• Analytics teams spend less time on custom builds and more time on high-impact analysis

Requirements:

• 10–15+ years of experience in analytics, measurement, or data strategy roles, with a progression into senior leadership
• Background in eCommerce is required; D2C, subscription, or multi-channel business experience (eCommerce, Amazon, retail, B2B) is preferred
• Experience across modern analytics ecosystems, including BI tools (e.g., Tableau, Looker, Power BI), marketing and product analytics platforms (e.g., CDPs, attribution, experimentation), and emerging capabilities (automation, self-serve, AI), with a focus on moving beyond dashboard-centric reporting
• 6+ years of people management experience, including hiring, coaching, and succession planning
• Strategic and systems-oriented, able to connect business goals to measurement design
• Proven experience establishing measurement frameworks and governance in environments lacking standardization
• Demonstrated ability to drive adoption and enforce standards across cross-functional stakeholders
• Experienced in analytics, measurement, or data strategy in a high-growth environment
• Strong executive communicator who simplifies complexity into clear action
• Proven ability to influence senior stakeholders and drive alignment
• Skilled in KPI design, experimentation, and performance diagnostics
• Experience introducing modern analytics capabilities that improve speed and accessibility of insights
• Comfortable building structure in ambiguous environments

Preferred:

• Marketing measurement expertise (attribution, incrementality, CAC/LTV)
• Experience supporting AOP, OKRs, and long-range planning