Senior Manager, Product Development & Marketing (Supplements)

The Senior Manager of Product Development Marketing, Supplements will manage day to day activities throughout the product lifecycle from ideation through go-to-market execution. This role will work closely with cross-functional teams in order to bring new ingestible products and portfolio extensions to market, having a key role in identifying portfolio opportunities, building product claims and enhancing consumer experience through product development.

This role reports to the Director of Product Development Marketing, Supplements and will work closely with cross functional partners, including team members from Education, Brand Marketing, Retail, Professional, Growth, Retention, Supply Chain, Formulation, Regulatory, Quality, and Clinical Medical Affairs - being the day to day point of contact for managing new developments and optimizations in accelerated timelines.

Responsibilities:

Product Development Strategy

• Lead end-to-end product development, from concept through commercialization, ensuring alignment with cross functional partners.
• Translate marketing trends, clinical research, and ingredient innovations into actionable product concepts or product improvements.
• Maintain a strong understanding of the competitive landscape, consumer market trends to identify product opportunities and risks.
• Contribute to new product business cases and stage gate presentations, enabling projects to maintain momentum in accordance with financial goals.
• Oversee multiple concurrent projects, ensuring all meet deadlines.

Product Marketing Brand Alignment

• Partner with Education and Brand Marketing to develop compelling product and ingredient narratives that will engage intended audiences and excite customers.
• Lead new product asset creation that communicates product efficacy and results including clinical before and afters, certification content, product testing content, etc…
• Collect, analyze, interpret, and make recommendations from data to enable execution of projects on time, on strategy, on budget, and develop go-to-market strategies and product marketing plans.
• Collaborate with Medical Affairs to integrate clinical and scientific validation into marketing communications.

Cross-Functional Project Leadership

• Work closely with Formulation to understand formulation science and how ingredients are contributing to product efficacy, in order to support product and ingredient story development.
• Execute product development initiatives by collaborating with cross-functional teams to bring products to life, briefing Packaging, Creative, and Copy teams, on new product initiatives and explorations.
• Lead the product certification strategy, analyzing market and consumer trends to share recommendations with stakeholders.
• Support content creation for launch campaigns, influencer education, and retail partner presentations.

Technical Development Regulatory Stewardship

• Lead collaboration with Regulatory Affairs to obtain new product certifications as brand differentiators.
• Diligently proof all artwork and copy of all product packaging to align with consistency, regulatory requirements, grammar and marketing needs.
• Establish new product FAQ’s by collaborating with key teams, to create scientifically accurate responses that are in the Nutrafol voice, and consumer friendly.
• Collaborate with RA/QA to ensure compliance with dietary supplement regulations.
• Partner closely with Packaging, Operations and Supply Chain to ensure manufacturability and scalability of product concepts.
• Ensure all product marketing communications are compliant and truthful, working closely with RA/QA during product development and scale up.

Leadership Mentorship

• Lead the day to day relationships and management with key vendors.
• Foster a culture of curiosity, collaboration and accountability.
• Represent the brand as a thought leader in the beauty-nutrition intersection, staying close to new product launches and consumer trends.

Requirements:

• 8+ years of experience in product development marketing within one or more of the following categories: supplements, OTC and/or cosmetics
• Proven track record in successfully launching and managing new products
• Strong, demonstrable experience in product marketing
• Experience participating in or leading cross functional stage gate processes and meetings across the organization
• Exceptional cross-functional collaboration across all disciplines
• Ability to translate technical or complex information into accessible marketing language
• Familiar with the nutraceutical haircare space and the competitive landscape
• Strong communication skills and willingness to be fully hands-on
• Able to work efficiently and cross functionally as a team player
• Flexible and easily adapts to change
• Organized and extremely detailed oriented
• Must know how to develop structure/function claims and scientifically substantiate