Lifecycle / Retention Manager (Braze)

Lifecycle / Retention Manager (Braze Focus)

Location: Remote - Open to remote US/Canada but MUST be available for in person sprints in NYC - Preference for full time in NYC

Compensation: $130K - $150K

We are a high-growth consumer technology company defining the next generation of finance. Our iOS and Android application is often described as the "Robinhood for DeFi," allowing anyone to trade cryptocurrencies on-chain through a simple, user-friendly interface. Since our launch in July 2024, we have attracted over 2 million users. Our mission is ambitious yet straightforward: to onboard the world to decentralized finance, making finance open and accessible to everyone.

We are a lean team of passionate self-starters who relish autonomy and are united by a sense of urgency. We are seeking a Lifecycle / Retention Manager to take end-to-end ownership of our CRM strategy, primarily utilizing Braze.

As the Lifecycle / Retention Manager, you will be the core owner of the entire user messaging lifecycle. You will leverage Braze end-to-end to drive user activation, retention, and reactivation across all messaging channels. This role requires a hands-on operator who is driven by metric movement and a deep understanding of user psychology.

Key Responsibilities

• Braze Ownership: Own and manage all lifecycle messaging within Braze, including email, push notifications, in-app messages, and in-app inbox experiences.
• Flow Development: Build, optimize, and maintain automated onboarding, retention, and win-back flows designed to maximize user lifetime value.
• Segmentation & Journeys: Create dynamic, data-driven segmentation models and develop sophisticated triggered user journeys.
• Incentives: Set up and monitor promotions, targeted incentives, and bonus campaigns to drive specific user behaviors and trading activity.
• Experimentation: Own and execute a rigorous A/B testing and weekly experimentation roadmap across all lifecycle campaigns.
• Reporting & Analysis: Establish clear KPIs (Activation $\rightarrow$ Retention $\rightarrow$ Reactivation), track performance, and report key learnings to inform product and growth strategies.

Requirements

• Experience: 5+ years of dedicated experience in Lifecycle, CRM, or Retention marketing for a high-growth consumer application.
• Tool Proficiency: Proven hands-on proficiency in Braze (including Canvas, advanced segmentation, personalization, and cross-channel campaign management).
• Metric Focus: A track record of moving core product metrics (e.g., LTV, retention rates, daily active users), not simply managing message deployment.
• Copy Instincts: Strong short-form copy instincts, particularly for mobile-first channels (push, in-app messaging).
• Data Fluency: High comfort level using data, analytics, and experimentation to inform all decision-making and campaign iterations.
• Domain (Nice to Have): Direct experience in crypto, trading, sports betting, or Daily Fantasy Sports (DFS) environments, with an understanding of trader/user psychology, incentives, and habit loops.

Location

• Preference: NYC preferred (with travel required for in-person sprints).
• Alternative: Remote US is acceptable.

Benefits

• Salary: Highly competitive base salary starting at $150,000+.
• Equity: Significant equity opportunities to align your success directly with the company's growth.
• Retirement: Generous 5% 401(k) Match.
• Health & Insurance: Comprehensive health benefits with 75% premium coverage and $150,000 in life insurance coverage.
• Setup Stipend: A $1,000 one-time stipend for home office setup.
• Time Off: Flexible Paid Time Off (PTO) policy.

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

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