Senior Commercial & Strategy Manager

🚀 Why Midnite?

Midnite is a next-generation sports betting and gaming platform built for a new wave of players.

We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today.

Over 400,000 players have already made the move, and we’re only just getting started.

We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.

Not your grandad’s bookie.

👀 The Role

We’re looking for a Senior Commercial & Strategy Manager to work closely with our VP Commercial, supporting performance across the business.

This role sits at the centre of the business, helping connect performance across key areas and ensuring we’re focusing on the metrics that matter most.

You’ll focus on tracking, analysing, and communicating key commercial metrics, while working with teams to identify what needs to improve — and helping shape how we get there.

Alongside core performance, you’ll also support a range of commercial initiatives designed to drive growth and retention, including new product features, promotional mechanics, and market expansion.

You will:

Own the ongoing view of player and revenue performance across the business, including:

• Retention and reactivation trends across cohorts (by product, acquisition source, and player segment)
• Cohort payback and lifetime value, with a clear view of how quickly and sustainably we’re generating value
• ARPU and value distribution across sportsbook, casino, and cross-product players
• The impact of bonuses and promotions on both short-term activity and long-term value

Analyse performance across the full player lifecycle:

• From acquisition → onboarding → early engagement → long-term retention
• Identifying where players are dropping off, and where value is being created or lost

Break down performance across key verticals and levers:

• Sportsbook: staking behaviour, margin dynamics, event-level engagement, promotional impact
• Casino: game mix, session frequency, cross-sell dynamics, consistency of revenue
• Retention & Promotions: how incentives, features, and experiences influence engagement, frequency, and long-term value

Understand how commercial activity translates into product performance:

• How acquisition quality impacts retention and LTV
• How onboarding and early experience shape long-term behaviour
• How incentives and features influence engagement, frequency, and value (beyond immediate uplift)

Support and evaluate key commercial and product initiatives, including:

• Free-to-play games as retention and engagement drivers
• Rewards and loyalty frameworks (e.g. progression systems, incentives, VIP mechanics)
• Promotional mechanics such as prize draws and campaigns
• New market and territory launches

Help define and measure success:

• Setting clear KPIs upfront
• Tracking performance post-launch
• Identifying what’s working and what needs to evolve

Identify what is driving movement in key metrics:

• Explaining shifts in retention, revenue, and payback in a clear, structured way
• Distinguishing between short-term effects and sustainable improvements

Translate analysis into clear, practical direction:

• Where to focus to improve performance
• What needs to change in product, retention, or promotions
• Helping teams prioritise initiatives with the biggest impact

Requirements

• Experience in iGaming / betting is essential
• 4+ years’ experience in commercial, analytics, or strategy roles
• Strong understanding of player economics and lifecycle metrics (retention, LTV, payback, ARPU, etc.)
• Proven ability to turn analysis into clear, actionable insight

Technical & analytical capability:

• Strong hands-on experience with data and BI tools
• Comfortable using tools such as Omni, Looker, Tableau (or similar) to independently explore data and build analysis

Working style:

• Comfortable working across multiple teams (product, marketing, trading, finance)
• Strong communication skills — able to explain complex issues in a simple, structured way
• Collaborative approach — works with teams to improve performance, not just report on it
• Structured thinker with strong attention to detail

Nice to have:

• Experience across both sportsbook and casino
• SQL or experience working closely with data teams
• Familiarity with lifecycle / retention mechanics

How we work

• Collaborative and low ego
• Data-informed decision making
• Clear, direct communication
• Focus on continuous improvement

Why this role

This role is central to how we understand and improve performance as a business.

You’ll have visibility across all key areas — from core product performance through to new initiatives and market expansion — and play an important role in helping teams make better, more informed decisions.

If you enjoy working with data, partnering with teams, and improving how a business performs, this role is a strong fit.

💰 Winnings

• Private health insurance with zero excess, including optical cover and optional dental.
• Income protection to protect your earnings and give you peace of mind.
• Tenure holiday policy. After three years you receive an extra two days leave, increasing to 30 days annually after five years.
• Flexible working and a fully supported home office setup so you can do your best work from home.
• Nursery salary sacrifice scheme helping parents save thousands each year on nursery fees.
• Salary sacrifice schemes for tech and holidays so you can spread the cost of the things you want.
• Retail discounts and subscription perks across a wide range of brands.
• Quarterly team socials to connect, celebrate and have fun together.

At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.

We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.