Global User Acquisition Specialist - Mercari/Crossborder

This position requires English language ability. JD is available in English only. 　本ポジションは日本語JDの用意がありません。

Introduction

Circulate all forms of value to unleash the potential in all people

"What can I do to help society thrive with the finite resources we have?" The Mercari marketplace app was born in 2013 out of this thought by our founder Shintaro Yamada as he traveled the world. We believe that by circulating all forms of value, not just physical things and money, we can create opportunities for anyone to realize their dreams and contribute to society and the people around them. Mercari aims to use technology to connect people all over the world and create a world where anyone can unleash their potential.For more information about Mercari Group’s mission, see Mercari's Culture Doc.

Equal Opportunity Hiring

Here at Mercari, we work to realize a world in which no one’s potential is limited by their background and everyone has the opportunity to freely create value. We also firmly believe that a mindset of Inclusion & Diversity is essential for us to achieve our mission.This, of course, extends to our hiring practices as well.

Mercari is committed to eliminating discrimination based on age, gender, sexual orientation, race, religion, physical disability, and other such factors so that anyone who shares our mission and values can join us, regardless of their background. For more details, please read our I&D Statement.

Team’s Mission / Work Responsibilities

Team mission and expectations of the role

• To implement the most effective promotions, and establish Mercari as a significant player in the global market for purchasing second-hand items.

(Learn more about Mercari’s mission and values here.)

Specific work responsibilities include the following:

• To acquire high-quality overseas users for the XB(Mercari Crossborder) site through both paid and organic channels.
• Manage agencies and partners for various advertising channels including social ads, Google ads, display advertising, and others, to drive user acquisition in global markets.
• Develop and execute user acquisition strategies tailored to high-priority countries, focusing on maximizing ROI and scaling campaigns effectively.
• Collaborate with internal teams to ensure alignment of user acquisition initiatives with overall business objectives and marketing strategies.
  
  
  

Unique and Bold Challenges

• The role involves expanding Mercari's market presence globally, which presents challenges in understanding diverse cultures, consumer behaviors, and market dynamics across different regions.

• Growth and marketing team of the cross-border division is still a small team and this position provides a flexible and innovative environment where individuals can take on multifaceted responsibilities, wear multiple hats, and adapt quickly to evolving priorities and market conditions.

• Global work environment using English and Japanese as official languages.　
  
  
  

Required Qualifications

• Shared belief in the mission and values of Mercari Group and its various companies
• Proven experience in user acquisition, digital marketing, or performance marketing, preferably in a global or cross-border context.
• Demonstrated success in managing agencies and partners for advertising campaigns across various channels (social ads, Google ads, etc.).
• Strong analytical skills with the ability to interpret data, derive insights and make data-driven decisions.
• Excellent communication and collaboration skills with the ability to work effectively across teams and cultures.
• Results-oriented mindset with a focus on driving measurable outcomes and achieving acquisition targets.
  
  
  

Preferred Qualifications

• Experience in developing and implementing user acquisition strategies for international markets, with a focus on high-priority countries
• Have previous experience in Taiwan/Hong Kong market expansion
• Bachelor's degree in Marketing or a related field
  
  
  

Screening Criteria

• Commitment to cross-border team mission, having a “Go Bold” mindset
• Fit the team’s culture, feel comfortable working in a global environment 　

　　See this page for more details.

Language Requirements

• Chinese：Proficient (CEFR - C1) required
• English：Independent (CEFR - B2) required
• Japanese：Independent (CEFR - B2) optional

See here for more information about CEFR.

Related Article

• Looking to Initiate a Game Change and Drive a Global Launch Unlike Anything Seen In the Past 10 Years—Meet Mercari’s Leaders, Vol. 6: Shunsuke Sako (Vice President of Cross Border)
  
  

Working Conditions

Employment Status

Full-time

• Probationary period: First 3 months after joining the company. (During this period your contract conditions will be the same as that of a permanent employee.)

Office

Roppongi

• Smoking is prohibited within our offices
• Mercari has introduced a work style policy called “Your Choice.” Each member is free to choose whether they want to work in the office or work fully remote. *Exceptions made for certain kinds of work.

Work Hours

• Full flextime (no “core time” or “flex time”)
  *Does not apply to all positions

Holidays

• Two days off per week (as well as national holidays, New Year's break, etc.)
• Paid leave, congratulatory and bereavement leave, relax days, sick leave

Salary

• Annual salary paid in 12 monthly installments (including fixed overtime allowance)
• Based on skills, experience, and abilities
• Reviewed twice a year

Benefits

• Complete health and social insurance
• Incentive program
• Support systems, including those that benefit the employee’s family members
  *See this page for details.
  
  
  
  

Support

• Relocation support
• Language learning support
• Translation/interpretation support
  *See this page for details.

Media

Corporate Sites

• Mercari, Inc.
• Merpay, Inc. [Japanese]
• Mercoin, Inc.
• Mercari US

Owned Media

• Mercari Careers
• Mercari Engineering Portal
• Mercan - Introduces the people that make Mercari
• Mercari US Careers
• Mercari US Blog