Marketing Manager (12 mth fixed term contract)

Company:

Description:

Marsh McLennan (MMC) marketing and communications are looking for an experienced and enthusiastic Marketing Manager to provide maternity cover for a minimum of 12 months in the Mercer team. You will help create and drive integrated always-on marketing across all delivery channels for Mercer’s UK business. Based in London, this role will cover a range of campaigns for the wealth, health and career businesses, as part of a” One Mercer” go-to-market approach.

Note: This is a hybrid working role with a requirement to be in the London office 3 days a week

We will count on you to:

• Work closely with the Senior Marketing Manager to execute the UK marketing strategy aligned to UK business objectives.
• Work with business stakeholders to understand their practice areas and client focus, using this insight to create fit for purpose marketing campaigns to support the business and aligned to the overall marketing strategy.
• Deliver compelling marketing propositions and plans that help position Mercer in our key market segments and deliver leads and sales, based on strong client led insights.
• Leverage all aspects of digital marketing to enable enhanced client / prospect engagement and to support activation and drive lead generation.
• Work closely with the Mercer website to enhance UX and engagement levels in the delivery of the campaigns with a focus of “always on” marketing and friction-less client journey.
• Build and nurture the Mercer brand through a clear focus on social activities, working with the social media and PR teams, and manage the delivery of digital lead generation activity including social (paid and organic).
• Drive performance excellence through collaboration across the MMC marketing team to share best practices, ensure integration, efficient delivery and consistency of approach.
• Actively engage key internal stakeholders with proactive internal communication campaigns to create advocates and amplify campaign activity to drive commercial success.
• Advise the sales and consultant teams on how to leverage the marketing with clear sales enablement assets and ensuring lead nurture is captured in our CEM system, Mercer Force.
• Ensure best practice is applied and all relevant Mercer policies and applicable laws/regulations are adhered to so that all marketing is compliant.
• Develop an awareness and understanding of the wider marketplace to spot opportunities for timely and topical marketing and PR activity.

What you need to have:

• Experience working in a corporate matrixed marketing environment.
• Experience across all marketing disciplines and delivery channels with a clear track record in digital marketing and analytics.
• Experience in building B2B brands, and in delivering cut through integrated campaigns.
• Strong relationship building and stakeholder management skills.
• Excellent verbal and written communication skills.
• Strong project management skills, with the ability to prioritise and manage multiple tasks.
• Team-oriented and also highly motivated self-starter with proven track record for collaboration within and across teams.
• Flexible approach, thriving on change and innovation, balanced by attention to detail and structured thinking.
• Educated to degree level or equivalent.

What makes you stand out:

• Knowledge of the UK pensions regime
• Multi-disciplinary marketing delivery
• Knowledge of digital marketing as an enabler to maximise commercial success.
• Client centric focus to translate internal proposition into client friendly value adding campaigns.
• Project management skills.
• Ideally, a background within marketing in a professional services environment.
• A constant curiosity to understand the business and improve campaign execution.

Why join our team?:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.