Lamark Media is an integrated digital marketing firm that creates extraordinary marketing campaigns for clients and strategic partners. The company is looking for a Senior Programmatic Specialist to lead the strategic execution and optimization of programmatic campaigns.
Requirements
- Set up, manage, and optimize programmatic campaigns in DSPs (e.g., The Trade Desk, DV360, Amazon DSP, etc)
- Independently manage and optimize complex programmatic campaigns across multiple channels (display, video, CTV, audio, native)
- Monitor pacing, performance, and troubleshoot issues in real-time
- Analyze campaign data and prepare performance reports with actionable insights
- Lead campaign planning discussions and client presentations
- Setup campaigns and audience segmentation based on media and targeting strategies
- Provide strategic optimization recommendations based on performance insights
- Train and support junior specialists in platform best practices
- Stay current with industry trends and emerging technologies in programmatic media
Benefits
- Incredible company culture
- Diverse and forward-thinking environment
- Great career growth opportunity
- Company-assisted medical insurance programs
- 401(k) with employer matching
- Company events and industry conferences
