Account Based Marketing Manager

Be Part of Our Mission

Learnlight is an EdTech company that’s passionate about putting trainers at the heart of the learning experience because that’s what delivers life-changing impact. We use award-winning technology to deliver language, intercultural and interpersonal skills training online and on the ground, to learners in more than 180 countries. Since our early years as a digital start-up, we’ve worked with hundreds of blue chips and international institutions across the world. Our communication skills training is used by more than 1,500 companies and by over 700,000 workplace learners, setting them apart in an increasingly complex and global business environment.

Your Career Opportunity

In this exciting new career opportunity, you’ll be reporting to the Head of Global Field Marketing and Campaigns on full-time hours and working from home remotely.

As an Account Based Marketing Manager, you’ll be responsible for designing and executing high-impact programs for our most strategic accounts. This role is 30% strategic and 70% execution focused. The ABM Manager will collaborate with Global Accounts Program leaders, sales, and field marketers to engage key personas, accelerate pipeline, and drive growth across a defined set of priority accounts. You will:

• Define strategic accounts and create marketing plans aligned with growth objectives.
• Develop detailed profiles of key decision-makers and influencers within target accounts to guide campaign messaging and design.

• Design and deliver multi-channel, highly targeted ABM campaigns (1:few and selective 1:many) with support from Marketing Operations & Automation.

• Work with product marketing and content teams to create account-specific messaging, collateral, and sales enablement materials.

• Partner with account managers and sales leaders to integrate marketing with account plans, track performance, report on ROI, and optimize campaigns.

• Orchestrate ABM activities across channels, leverage CRM/automation tools (e.g., Dynamics 365 Marketing), and share strategies and learnings globally to support account growth.

What You'll Offer

• 4–6 years of B2B marketing experience, with at least 2 years focused on ABM or account-focused demand generation.
• Proven experience designing and executing ABM campaigns for 1:few or 1:many programs
• Strong understanding of buyer personas, account segmentation, and customer journey mapping to inform campaign planning.

• Hands-on experience managing campaigns across email, social, content syndication, and paid media, leveraging CRM and marketing automation tools (Dynamics 365 Marketing preferred).

• Ability to track account engagement, analyse campaign performance, and provide actionable insights to optimize ABM initiatives.

• Proven ability to work closely with sales, account managers, and field marketing teams to align marketing programs with business objectives.
• Outstanding writing, presentation, and storytelling skills, with the ability to balance strategic planning and execution in a fast-paced environment; fluency in English required; additional European languages highly desirable.

What We Offer

• Work-Life Balance: Benefit from our remote work from home culture, with options to collaborate with colleagues in regional offices (if applicable). Enjoy generous paid time off including public and personal holidays and two company-wide days off per year to recharge.

• Learning & Development: Access to language learning, masterclasses and professional development opportunities with a culture of coaching and constructive feedback.

• Community Events: Make new friends and connect with colleagues at virtual wellbeing sessions, team-building activities and informal social clubs.

• Company News: With regular updates on our internal networking platform, you’ll always be connected with the latest developments.

• Cultural Collaboration: Our Intercultural Assessment provides valuable insights to help you build collaboration across diverse cultures.

• Recommend a Friend: Earn a bonus by referring talented professionals to join Learnlight through our referral program (conditions apply).

• Regardless of gender, religion, ethnicity, sexual orientation, age or disability, we are proud to welcome, and support, new talent from all communities. Click to learn more about our Diversity, Equity, Inclusion Workplace Certification and commitments.

Ready to Join Us?

Our colleagues – also known as Learnlighters - live by our values of enthusiasm, initiative and commitment. We review applications regularly and interviews are being scheduled now, so we encourage you to apply as soon as possible. Learnlight is a global company and we look for English communication skills for effective collaboration - please apply with your résumé in English.

The personal data you provide will be processed by Learnlight in order to manage your candidacy for the corporate selection processes that fit your profile. Under the legal conditions, you have the right to access, rectify and delete the data, to limit its processing, to oppose its processing and to its portability to our address (Calle de las Huertas 11, 28012 - Madrid) or to the email address privacy(at)learnlight.com. You can find more information in the Privacy Policy of our website https://www.learnlight.com/en/privacy-policy/