Senior Demand Generation Manager, AI Security

Senior Demand Generation Manager, AI Security

Lakera is on a mission to ensure AI does what we want it to do. As AI becomes embedded in every product and workflow, from copilots to autonomous agents, we’re building the security foundation that keeps organizations safe. We help Fortune 500 companies, fast-growing startups, and AI platform providers protect their systems from adversarial misuse and emerging AI risks.

We operate as a fast, high-ownership business unit within Check Point, giving us the agility of a startup with the global reach of a cybersecurity leader. We move quickly, think boldly, and believe diverse perspectives create the best outcomes.

If you want to shape the security layer for the AI-powered world, we’d love to meet you.

About this role

We're looking for a Senior Demand Generation / Growth Marketing Manager to build and run the demand engine for Check Point’s AI Security business. This is a high-visibility, high-impact role owning pipeline creation, campaign execution, and growth across a rapidly expanding category.

What You’ll Do

• Own full-funnel demand programs that drive MQLs, SALs, SQLs, and pipeline.

• Plan & execute multi-channel campaigns: webinars, paid media, reports, virtual events, and ABM.

• Build persona-based nurture journeys and lifecycle programs in HubSpot/SFDC.

• Run paid campaigns across LinkedIn, YouTube, GDN, and DSPs; manage budgets and performance.

• Partner with Product Marketing, Sales, and Events to amplify the AI Security story.

• Implement a test-and-learn growth approach using data, experimentation, and AI tools.

• Report on pipeline, attribution, ROI, and funnel performance.

What You Bring

• 5–8+ years in B2B SaaS demand generation or growth marketing (cybersecurity/AI a plus).

• Proven record of driving measurable pipeline and ARR impact.

• Experience with HubSpot, Salesforce, LinkedIn Ads, GA4, and ABM/intent tools (6sense/ZoomInfo).

• Strong analytical, project management, and cross-functional communication skills.

• A builder’s mindset and comfortable moving fast, iterating, and owning outcomes end-to-end.

Why Join

• Shape the GTM engine of one of Check Point’s fastest-growing business units.

• Own meaningful pipeline tied to a new, explosive category: AI Security.

• Work with a world-class AI + cybersecurity team defining a brand-new market.

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