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KrakenKR

Marketing Manager - Lifecycle - Onchain

Based in San Francisco, Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity.

Kraken

Employee count: 51-200

United States only

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Join Kraken as a Marketing Manager - Lifecycle to lead the strategy for lifecycle programs involving email, push, and in-app communications, drive revenue growth, and work closely with stakeholders across the company.

Requirements

  • 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
  • Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
  • Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.
  • A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus.
  • Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query.
  • In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
  • Strong copywriting skills to support the building of individual campaigns.
  • Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).
  • Crypto/fintech experience.

Benefits

  • Competitive salary
  • Equity
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible work hours

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Manager

Location requirements

Hiring timezones

United States +/- 0 hours

About Kraken

Learn more about Kraken and their company culture.

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Based in San Francisco, Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC, and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.

Kraken’s employees are generally not listed on LinkedIn due to the company’s security policy.

Founded in 2011, Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading. Kraken is trusted by millions of traders, institutions, and authorities across the world, from Toyko’s court-appointed trustee to Germany’s BaFin regulated Fidor Bank. In January 2016, Kraken announced that it was acquiring prominent bitcoin exchanges Coinsetter and Cavirtex to expand into American and Canadian markets. In 2019 Kraken acquired Crypto Facilities a registered futures platform.

Kraken is backed by investors including, Money Partners Group, Hummingbird Ventures, Blockchain Capital, and Digital Currency Group, among others.

"We wake up every single day determined to change the world by delivering a great exchange. Bitcoin is more than just a new way to make purchases. It’s even more than a protocol for exchanging value over the internet without an intermediary. We are empowering people to live simply, efficiently and more connected to others. We put our clients’ best interests first and foremost. They are at the heart of our company and drive everything we do. We believe in having a laser focus when pursuing our strategic goals and participate only in markets where we can make a significant contribution. We believe in complete transparency, deep collaboration and we never forget that people come first. Having this mindset allows us to grow and advance at a rate which others cannot."​
Jesse Powell, CEO of Kraken

Employee benefits

Learn about the employee benefits and perks provided at Kraken.

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Equity Options

Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company.

Get paid in crypto

Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin.

View Kraken's employee benefits
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Kraken

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