Join Kraken as a Marketing Manager - Lifecycle to lead the strategy for lifecycle programs involving email, push, and in-app communications, drive revenue growth, and work closely with stakeholders across the company.
Requirements
- 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
- Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.
- A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus.
- Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query.
- In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
- Strong copywriting skills to support the building of individual campaigns.
- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).
- Crypto/fintech experience.
Benefits
- Competitive salary
- Equity
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work hours
