Customer Marketing Manager

Role & Responsibilities

Strategic Oversight

• Define and execute a multi-channel marketing services strategy across SEO & AI Search, PPC, Paid Social, and Marketing Account Management functions to drive growth and retention

• Lead the evolution of marketing service offerings, embedding AI-driven solutions to enhance performance, efficiency, and scalability

• Oversee the development of customer-facing strategies, ensuring consistent delivery of measurable ROI and alignment to customer objectives

• Translate business priorities into clear strategic initiatives, ensuring adoption and execution across all teams

Team Leadership & Management

• Manage, mentor and grow the Marketing Account Management and Paid Social teams across all markets, fostering a collaborative and innovative environment

• Provide clear direction, coaching, and accountability frameworks to ensure delivery against commercial and strategic objectives

• Identify skills gaps and implement development plans to future-proof team capability, particularly across AI and evolving marketing channels

Business Development

• Own and lead new business development across all marketing service channels (SEO & AI search, paid social, PPC and website development), from opportunity identification through to pitch and close

• Identify and pursue opportunities for service expansion and innovation, positioning Keyloop as a market leader

• Support market expansion by adapting strategies to regional opportunities and customer needs

Cross-Functional Collaboration

• Work closely with Sales, Support, Product and Marketing teams to ensure a cohesive and integrated approach to marketing initiatives

• Ensure seamless integration between marketing services and Keyloop’s Fusion ecosystem to maximise customer value

• Foster strong internal communication to ensure alignment, efficiency, and shared ownership of customer outcomes

Performance Metrics & Reporting

• Define and implement KPIs across all marketing services, with a strong focus on revenue growth, retention, and performance efficiency

• Establish clear reporting frameworks that demonstrate customer value, including performance insights, attribution (where possible), and commercial impact

• Use data-driven insights to inform strategy, optimise performance, and identify new growth opportunities

• Provide regular, high-quality reporting and strategic recommendations to senior leadership, supporting business planning and decision-making

Skills / Knowledge & Experience

• 5+ years’ experience in digital marketing and customer marketing management, ideally within automotive, technology, or agency environments

• Demonstrated success in driving growth across multi-channel marketing strategies, including SEO & AI Search, PPC and social media advertising

• Strong commercial acumen, with experience identifying and converting new business opportunities and growing existing accounts

• Deep understanding of digital campaign strategy, optimisation, and performance marketing, with a data-led approach to decision-making

• Proficient in key marketing and analytics platforms (e.g. GA4, Meta Ads Manager, Semrush), with the ability to translate data into actionable insight

• Excellent leadership skills with experience in managing and developing high-performing teams

• Exceptional verbal and written communication skills, with the ability to present ideas clearly and persuasively

• Strong analytical skills to interpret data, analyse trends, and make informed decisions

• Awareness of emerging trends in AI and its application within digital marketing (e.g. automation, AI-driven search, or campaign optimisation), with a willingness to embed these into marketing strategies

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