Advertising Specialist (Meta & Google Ads)

We are seeking a highly skilled and creative Advertising Specialist to manage and optimize digital ad campaigns across Meta (Facebook Instagram) and Google Ads platforms. This is a remote position and you will report directly to the Head of Marketing. The ideal candidate has a strong background in performance marketing, creative strategy, and campaign execution, with a track record of driving measurable results.

Key Responsibilities:

• Plan, launch, and optimize advertising campaigns across Meta and Google to drive leads, engagement, and conversions
• Develop data-driven ad strategies aligned with marketing objectives and target audience behavior.
• Design and iterate on ad creatives (images, videos, and copy) that resonate with the audience and align with brand guidelines.
• Perform A/B testing on creatives, audiences, placements, and bidding strategies to improve performance.
• Monitor and analyze campaign metrics daily to ensure performance goals are met or exceeded.
• Collaborate closely with the marketing, content, and design teams to ensure messaging consistency across all channels.
• Stay current with the latest ad platform updates, algorithm changes, and industry best practices.
• Prepare regular reports with actionable insights for the Head of Marketing.

Requirements

• Minimum 3 years of hands-on experience managing Meta and Google Ads campaigns.
• Deep understanding of digital advertising funnels, performance metrics, and audience segmentation.
• Proficiency with Meta Ads Manager, Google Ads, Google Analytics, and Google Tag Manager.
• Experience in developing and optimizing ad creatives using Canva, Adobe Creative Suite, or Figma.
• Strong analytical skills with a data-driven approach to campaign management.
• Excellent communication, time management, and problem-solving skills.
• Ability to work independently and meet deadlines in a remote environment.

Preferred:

• Experience in real estate or performance marketing environments.
• Certifications in Meta Blueprint and/or Google Ads are a plus.