SDR Team Leader

Role Overview:

As an SDR Team Leader, you will lead our Sales Development Representatives (SDRs), the
engine driving top-of-funnel growth. Your primary mission is to ensure a consistent flow of
high-quality demos and qualified leads for the sales team by combining hands-on
coaching, data-driven optimization, and close collaboration with marketing and sales.

Key Responsibilities:

1. Team Leadership & Coaching:

• Manage and motivate the SDR team to achieve and exceed demo booking and
  completion targets.
  • Conduct weekly coaching sessions focusing on discovery, objection handling, and
  lead qualification.
  • Recruit, onboard, and train new SDRs, ensuring alignment with Signit’s sales
  playbook.
  • Develop career paths for SDRs and maintain a positive, high-performance team
  culture.
  2. Performance & Process Optimization:
  • Monitor key SDR metrics such as calls, emails, connect rate, demos booked, show
  rate, and conversion to opportunities.
  • Continuously refine scripts, sequences, and outreach workflows to improve
  engagement and conversion rates.
  • Collaborate with the Sales Operations Specialist to enhance lead scoring, routing,
  and data quality.
  • Partner with Marketing to balance lead volume and campaign alignment across
  Enterprise and SME segments.
  3. Lead Generation & Data Readiness:
  • Own the outbound lead generation process to ensure SDRs always have high-
  quality accounts and contacts.
  • Build and maintain target lists by segment and region using enrichment tools and AI
  agents.
  • Monitor data coverage, bounce rates, and ICP fit to ensure outbound efficiency.
  4. Collaboration & Alignment:
  • Work with Sales Ops to automate enrichment and maintain CRM data integrity.
  • Partner with Marketing to optimize inbound/outbound volumes and refine targeting
  based on conversion trends.
  • Ensure seamless lead handoff to Account Executives with complete qualification
  details.
  • Share weekly funnel insights and recommendations with leadership to enhance
  SDR productivity and market coverage.
  5. AI & Automation Enablement:
  • Design and manage AI agents to support prospecting, list building, data enrichment,
  and personalized outreach.
  • Continuously improve AI playbooks and prompts to enhance accuracy, tone, and
  conversion.
  • Integrate AI output into HubSpot workflows for task assignment, contact creation,
  and activity tracking.
  • Train SDRs to use AI responsibly and effectively, balancing automation with human

connection.

Experience in B2B SaaS or technology sales is highly preferred.
• 3+ years as an SDR Team Lead or similar role, managing at least 3–5 SDRs.
• Proven track record of improving SDR performance and achieving demo booking

targets.

• Strong experience with sales tools like HubSpot (preferred), CRM automation, and
  reporting.
  • Ability to analyze sales data, optimize conversion rates, and refine outreach
  strategies.
  • Excellent organizational and communication skills.
  • Fluency in Arabic and English.
  • Self-starter with initiative and independence.

Our client is a fast-growing Saudi SaaS start-up that’s helping shape the digital trust infrastructure of the Saudi digital economy. Thousands of users rely on their platform to securely manage and sign agreements. Their vision is to become a comprehensive solution
for E-signatures, digital agreements, and identity verification. Supported by investors and
rapidly expanding their team and customer base, they are looking for a driven Product

Manager to join their journey.