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At the heart of JAFRA Cosmetics lies a story of passion, partnership, and empowerment that began in 1956. Founded in the sun-kissed landscape of Malibu, California, by the visionary couple Jan and Frank Day, the company was born from a desire to create high-quality, effective skincare that was accessible to all. The name 'JAFRA' itself is a testament to their partnership, a fusion of their own names, symbolizing a shared dream. Their journey started with a single, iconic product: the Royal Jelly Milk Balm. Inspired by ancient beauty secrets and powered by the unique benefits of Royal Jelly, this product established JAFRA's reputation for innovation and excellence, a legacy that continues to define the brand over six decades later.

JAFRA's culture is built on a foundation of community and entrepreneurial spirit. The company pioneered a direct-selling model that was revolutionary for its time, creating a network of independent consultants who could build their own businesses by sharing products they believed in. This model fosters personal connections, allowing for tailored beauty recommendations and a supportive community experience that transcends traditional retail. The mission has always been to transform the lives of millions of women around the world, offering them not just world-class cosmetics but a genuine opportunity for financial independence and personal growth. Now a part of the Betterware de Mexico family, JAFRA continues to evolve, embracing digital transformation to support its global community while remaining steadfastly committed to the founding vision of enriching lives through the power of beauty and connection.