Marketing Coordinator

Position Overview:

What You Will Do

Campaign & Email Execution

--Assist in building, scheduling, and deploying email campaigns across HubSpot and Mailchimp.
--Support workflows, nurture journeys, newsletters, and promotional sends.

--Conduct quality checks on emails (links, images, copy, CTAs, ALT text, subject lines, preview text, smart content).

--Support A/B testing, including setup.

--Monitor deliverability red flags and escalate issues to the Marketing Manager.

Brand & Content Support

--Help ensure brand consistency across all marketing materials and channels.
--Assist in drafting or organizing content for social media.

Audience & Segmentation

-- Learn and apply basic segmentation principles within HubSpot.
--Help maintain lists, suppression segments, and other audience structures under guidance.

Website & Promo Support

--Help validate Optin Monster popups and website campaigns on promo launch days.
--Support Promo Code creation in the McKissock Admin Portal as needed.

Cross-Functional Collaboration

--Participate in team stand-ups, planning sessions, and brainstorming meetings.

What You Will Bring

Required:

--BA/BS in Marketing, Communications, Business, or related field (or relevant internship experience).
--Strong written and verbal communication skills.
--High attention to detail and ability to manage multiple tasks in parallel.
--Eagerness to learn marketing technology platforms (training provided).
--Curiosity, initiative, and willingness to ask questions.

Preferred (Nice-to-Have):

--Some experience with email platforms (HubSpot, Mailchimp, Klaviyo, etc.).
--Interest in healthcare education, digital marketing, or customer engagement.

Soft Skills & Team Fit:

--Collaborative mindset and comfort working with multiple stakeholders.

--Organized, dependable, and proactive.

--Creative thinker open to testing and iteration.
--Comfortable in a dynamic, data-driven environment.