Programmatic Activation Specialist - IQVIA Digital

To be eligible for this position, you mustresidein the same country where the job islocated.

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and theexpertiseto enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technologysolutionsand clinical research services for the life sciences industry.  Learn more atwww.iqviadigital.com

At thecenterof IQVIA Digital sits our IQVIA Media Operating System, a healthcare specific marketing platform trusted by some of the largest pharmaceutical brands and media agencies. We empower media planning, buying, and analytics teams with the tools they need to do their job, and do it well. By simplifying workflows that used to take days into seconds, integrating functionality that used to require multiple vendors into one, and providing faster and deeper insights than anyone in the industry, we are helping healthcare marketers cut their costs, move faster and drive measurable results – all without having to pick up the phone.

PlatformSuccess is a diverse group of problem solvers with boundless curiosity. Together, we build trusted client partnerships that produce mutual wins through collaboration, empathy, and a readiness to challenge the status quo. We look for people who are consultative, analytical, technically minded, and passionate about drivingreal results.

We'rerapidly growing and looking for super-curious,passionateand driven individuals to join our team. Our people are our greatestassetandwe'recommitted to creating an environment where we all thrive doing what we love. TheProgrammaticTradingteamacts as thecampaigndelivery engine of the Platform Successgroup. Thisteamoverseesthe execution and outcome ofallprogrammatic campaignswhile being highly consultative with internal and external partners to ensure value creation.

Role:Programmatic ActivationSpecialistsareresponsible forthe setup, optimization, and performance management of programmatic advertising campaigns. This role is both strategic and hands-on, ensuring flawless campaign execution, operational excellence, andclient value creation throughconsultation on strategic optimizations. As a member of theProgrammatic Trading team, you will collaborate closely with Account ManagementandProductSupporttoproactivelydrive measurable results for our clients.

Key Responsibilities:

• Campaign Setup & Execution:Oversee andparticipatein the end-to-end technical setup, pacing, and launch of programmatic campaigns. Ensure campaigns align with clientobjectivesand strategic goals.

• Real-Time Optimization & Performance Management:Activelymonitorcampaign performance and makereal-time adjustments to bids, budgets, audience segmentation, creative rotation, and DSP settings to maximize outcomes.

• Reporting, Analytics & Insights:Execute advanced bidding strategies,optimizebudget allocation, anddeliveractionable insights to clients and internal stakeholders.

• Technical Troubleshooting:Proactively investigate and troubleshoottechnical issues related to scale, performance, ad serving, data discrepancies, pixel implementation, and delivery errors.Partner with Product Support and Account Management to resolveadvanced issues to improve platform stability and overall clientsatisfaction.

• Collaboration &Value Creation:Partner withAccount Managementtoinform and consult on strategic optimization strategies and their outcomesfor client retention

Success in This Role Will Look Like:

• Campaign Performance & ROI:Achievement of key performance metrics (CTR/CPC/NRX/VCR/Viewability,andAudience Quality)

• Efficiency & Accuracy in Execution:On-time and error-free campaign setup, with minimal adjustments required post-launch

• Optimization Impact:Demonstrable improvements in campaign efficiency through data-drivenoptimizations

• Operational Excellence:Identifiesprocess improvements and vocalizes feedbackto improve team workflows and partnerships

• Communication:Proactive and clear communicationthatestablishesrole ownership and trustacrosspartner teams

• Consultative:Partner with Account Managementthroughout the campaign lifecycletodrive client growth andvaluethroughstrategicoptimizationdiscussions

• Bias for Action

Qualifications:

• Bachelor’sdegreepreferred;background in business, marketing, analytics, or a related field preferred

• 3+yearsofexperienceinahands-onprogrammatictradingroleoptimizingDisplay, Video, Audio based campaigns

• Experiencewithinthe followingDSPs –FreeWheel,StackAdapt, The Trade Desk, Amazon

• Working knowledge ofThird-Partytags and HTML

• Advanced working knowledge of Excel – Pivot Tables, VLOOKUPs, etc.

• Deep understanding of the programmatic advertising ecosystem, including DSPs, bidding strategies, data flows, and platform infrastructure—comfortable navigating technical systems

• Excellent communicator with the ability to translate and explainprogrammatic conceptsinto clear, actionable insights for clients and cross-functional teams

• Exceptionally organized and proactive, with a strategic mindset and the ability toanticipateneeds,identifygaps, and drive continuous improvement

• Experience collaborating cross-functionallywith Account Management, Sales, and Product Teams

• Thrives in fast-paced, dynamic environments with shifting priorities andhigh expectationsfor leadership and innovation

• Passionate aboutprogrammatic advertisingandareproactively driven with natural curiosity

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