United States onlyWe're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
About the role
We’re looking for a relationship focused, data driven Senior Marketing Manager, Retailer Marketing to join us to drive Instacart's Retailer growth through a range of omni-channel marketing programs. You will collaborate with business development, agencies and both internal and external marketing teams. In this role, you will co-create a strategy for your retailers, execute that strategy using the capabilities of the Instacart Marketing team and communicate results out to our partners. You will help build and grow programs to gain efficiency and scale.
About the team
The Instacart Marketing Team is highly analytical, moves fast and is passionate about delivering results. Our next Senior Marketing Manager, Retailer Marketing will be a vital addition to our Retailer Marketing team as we continue to partner with Business Development, Brand, Product, Product Marketing, Data Science, Analytics, and Performance Marketing. Together, we will work to find opportunities to help people understand what Instacart brings to the table and make our retailers successful on Instacart.
About the Job
- Own ongoing planning execution around your Retailer marketing programs across channels such as: OTT, OLV, Streaming Audio, CRM, Direct Mail, SEM, Google PLA, Paid Social, Influencer, and others
- Drive both Instacart and Retailer sales growth by hitting established business targets across both Instacart Marketplace and Retailer white label sites
- Manage relationships across Business Development teams and serve as a liaison between them and our Brand and Marketing team
- Identify, establish and nurture Retailer relationships, focused on top tier and seasonally relevant partners, ensuring positive engagement and Retailer loyalty
- Understand the difference between high touch vs scalable vs self serve marketing support and be willing to work with teams to introduce scale
- Identify, develop and launch new opportunities for Co-Marketing
- Oversee the overall program management of Retailer co-branded campaigns by establishing working models, meeting cadences, quarterly business reviews and reporting capabilities while ensuring timely execution for each of your retailers
- Represent the needs of the retailer and conduct analysis that serves as an input into messaging across various marketing touchpoints
- Own the reporting - share campaign results with retailers and Instacart leadership through post launch meetings and ongoing quarterly business reviews
- Develop insights on program performance, identify opportunities for improving outcomes and work cross functionally to implement changes
- Collaborate with Marketing Analytics to implement dashboards for measuring success across partner programs
About You
Minimum qualifications
- 5-8 years of experience in relevant roles including but not limited to partner marketing, channel marketing, product marketing, or digital marketing.
- Hands-on experience managing large-scale initiatives, with a proven track-record of implementing processes that lead to efficient outcomes.
- Polished communication skills and executive presence, with the ability to articulate marketing concepts to a broad range of internal and external audiences.
- Comfort managing initiatives across multiple stakeholders, identifying solutions that balance the requirements of each party.
- A self-starter who is able to navigate through ambiguous situations independently.
- Experience navigating a fast-paced and dynamic environment, showcasing adaptability and resilience.
- Demonstrate a strong commitment to teamwork, driven by a passion for daily contributions and a positive influence on overarching team achievements.
Preferred qualifications
- Experience with reporting tools and analytics (SQL experience a plus)
- Familiarity with Airtable, Jira, Mode, and/or Figma
- Retailer Marketing experience, ideally with a national presence
- Proven success in a relationship-driven role
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
Canada
