United States onlyAbout Infinite Reality:
Infinite Reality is an innovation company powering the next generation of commerce, creativity, and connection through AI and immersive technologies. We provide turnkey SaaS tools and enterprise-level services to businesses and creators of all sizes so that they can maximize revenues, deepen engagement with their audiences, and achieve their goals. As we continue to revolutionize the digital landscape, we are seeking a highly skilled Manager of Market and Consumer Insights to drive our research forward in support of marketing, sales and product strategies.
Position Overview:
As the Manager of Market and Consumer Insights you will play a pivotal role in shaping our product roadmap and go-to-market strategies. You will be responsible for conducting comprehensive market research including via first party and secondary research processes, analyzing industry trends, and gathering actionable insights to guide decision-making across the organization. This role requires a blend of analytical expertise, strategic thinking, and a deep understanding of the technology landscape.
Key Responsibilities:
- Market Analysis: Conduct in-depth analysis of market trends, competitive landscape, and customer needs to identify opportunities for growth and differentiation.
- Customer Insights: Utilize various research methodologies, including surveys, interviews, and focus groups, to gather insights into customer preferences, pain points, and behavior.
- Product Development Support: Collaborate with cross-functional teams to translate market insights into product requirements and features that address customer needs and align with business objectives.
- Competitive Intelligence: Monitor competitor activities and industry developments to identify threats and opportunities, providing recommendations to maintain our competitive edge.
- Strategic Recommendations: Present findings and recommendations to senior leadership to inform strategic decision-making around key investments, product pricing, among, among other things.
- Data-driven Decision Making: Establish metrics and KPIs to track the effectiveness of marketing campaigns, product launches, and overall business performance, leveraging data to optimize strategies over time.
- Evangelize: Work with leadership to foster a culture of continuous learning and innovation.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
- Proven experience in market research, with at least 3 years experience working in SaaS or other B2B company.
- Strong analytical skills, with the ability to translate complex data into actionable insights and recommendations.
- Excellent communication and presentation skills, with the ability to effectively convey findings and influence decision-making at all levels of the organization.
- Demonstrated leadership capabilities, with a track record of building and motivating high-performing teams.
- Proficiency in market research tools and methodologies, as well as data analysis and visualization tools.
Why Join Us:
Benefits:
- Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years
- Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
- Wellness: Access to Teladoc and an EAP
- Parental Leave: Paid leave
- Retirement Savings: Contribute pretax earnings to our 401(k) Plan
Our Culture:
- Passion: Every team member cares about our company, our clients, and the work
- Collaboration: We believe in intentional communication using Slack, Zoom Lattice
- Positivity: Optimism keeps us motivated and productive
- Adaptability: Embracing change is key to our success
Canada
United Kingdom
