ILIA Beauty

We started ILIA in 2011 with a simple but radical idea: makeup that makes your skin better. Born from Sasha Plavsic's journey to create safe, effective, and natural products after discovering harmful ingredients in her favorite lip balm, we've always believed clean beauty means thoughtful beauty. We see skincare and makeup as one, designing our formulas with active levels of skincare ingredients that shield your skin from environmental stressors. SPF is essential to our approach - it protects and powers these actives, making them up to 200% more effective.

Transparency guides everything we do. We challenge the conventions of clean beauty with safe, potent formulas that protect and revive your skin. Our daily essentials are designed to instantly revive your look with a fuss-free philosophy, many of them multi-use for easy application on-the-go. We're also committed to more sustainable packaging through recycled aluminum, glass components, and responsibly sourced paper - but we believe end-of-life is just as important. We want our products to work beautifully without ending up in landfills.