ICICI Prudential Asset Management Company

ICICI Prudential Asset Management Company Ltd. (IPAMC) is a leading asset management company in India, focused on bridging the gap between savings and investments and creating long-term wealth for investors through a range of simple and relevant investment solutions. The company is a joint venture between ICICI Bank, a well-known and trusted name in financial services in India, and Prudential Plc, one of the UK's largest players in the financial services sector. IPAMC started its operations in 1993 and the joint venture was established in 1998. Throughout these years, the company has forged a position of pre-eminence in the Indian Mutual Fund industry.

Through groundbreaking technology and a customer-centric approach, ICICI Prudential AMC is revolutionizing asset management in India. The focus on customer delight has always made IPAMC a tech-first company, with investments in automation and digital spaces producing many industry firsts, such as IPRUtouch, its app which was the first to be launched in the country. This innovative spirit extends to their product offerings, which include Mutual Funds, Portfolio Management Services (PMS), Alternative Investment Funds (AIFs), and advisory mandates for international clients across asset classes like Debt, Equity, and Real Estate. The company is guided by what they call the 'triangle of trust', where the customer is the focal point for every activity. This philosophy, combined with a proven approach to risk management and a sound investment philosophy, has contributed to their success. ICICI Prudential AMC has demonstrated a commitment to innovation, consistency, and sustained risk-adjusted performance, aiming to simplify the investor's journey to meet their financial goals and provide a good investor experience.