SkillBridge Training Plan – Marketing Writer

Position Overview

The SkillBridge participant will support Hypori’s Marketing team, focusing on content development and thought leadership in the cybersecurity and secure mobility space. This role provides hands-on experience creating high-impact content across blogs, executive ghostwriting, social media, and long-form assets.

The participant will gain exposure to key industry topics including zero trust architecture, BYOD, user privacy, and compliance, while helping translate complex security concepts into clear, compelling content for enterprise and government audiences.

Training Objectives

• Develop a strong understanding of cybersecurity topics including zero trust, BYOD, mobile threats, and compliance frameworks (e.g., NIST, CMMC)

• Learn how to translate technical concepts into accessible, engaging content

• Build experience in executive ghostwriting and thought leadership development

• Strengthen writing, editing, and proofreading skills with a focus on clarity, accuracy, and brand voice

• Gain familiarity with content marketing strategy, including blogs, social, and long-form assets

• Improve time management and ability to meet deadlines across multiple projects

Key Responsibilities / Activities

• Write and edit blog posts for Hypori and executive thought leadership

• Ghostwrite LinkedIn posts and articles for executives

• Research and develop weekly cybersecurity news recaps for the “Stern Alerts” series

• Support development of long-form content such as whitepapers, tip sheets, and reports

• Proofread and edit content for grammar, clarity, and consistency with brand voice

• Conduct research on emerging cybersecurity trends, threats, and industry developments

• Assist in developing longer-form social content (e.g., LinkedIn Articles)

• Collaborate with marketing and subject matter experts to shape content narratives

• Help identity topics for upcoming content pieces as well as assist with managing the company’s corporate content development calendar

Training Timeline

Phase 1: Onboarding (Weeks 1–3)

• Introduction to Hypori platform, product lines, and key differentiators

• Review of Brand Manifesto, voice, and messaging guidelines

• Overview of target audiences and key industry topics

• Shadow content planning sessions and marketing meetings

Phase 2: Hands-On (Weeks 4–12)

• Begin drafting blog posts and executive social content

• Contribute to Stern Alerts weekly news series

• Support editing and proofreading across marketing content

• Participate in content reviews and feedback sessions

• Help manage content development calendar

Phase 3: Advanced / Ownership (Weeks 12+)

• Own recurring content streams (e.g., blog series or Stern Alerts)

• Independently ghostwrite executive content

• Lead development of a long-form asset (e.g., whitepaper or report)

• Present content ideas or performance insights to the team

Mentorship & Support

• Dedicated mentor from the Marketing team

• Weekly 1:1 check-ins to review projects, deadlines, and feedback

• Ongoing guidance on writing, editing, and content strategy

• Collaboration with cross-functional teams (product, security, leadership)

Expected Outcomes

• Ability to produce high-quality, on-brand content across multiple formats

• Strong understanding of cybersecurity and secure mobility topics

• Experience in executive ghostwriting and thought leadership content

• Completion of a portfolio of published content (blogs, social posts, long-form asset)

• Increased readiness for a content marketing or communications role in a B2B technology environment

Preferred Qualifications

• Experience using Riverside.fm for video recording and editing

• Familiarity with Webflow for website publishing and updates

• Working knowledge of common LLM tools such as ChatGPT, Claude, Manus, and Google Gemini