Paid Search Media Buyer

About Hutch Advertising

We are a startup ad agency and marketing consultancy founded by industry veterans who believe the current client/agency model is broken.

Simply put, we believe the best teams deliver the best results for clients, which translates to more profit for those clients and ultimately more income for the team who put in the hard work.

If you are smart, motivated, and want to get in on the ground floor of something special, please read on and apply below.

About the role

What you'll do

Tasks:

• - Daily pacing and performance checks

• - Bid optimization

• - Ad copy analysis and optimization

• - Keyword expansion

• - Negative mining

• - Product feed optimization

• - Account hygiene

• - Conversion tracking setup and calibration

• - Troubleshoot changes in performance

• - Contribute to forecasting and budgeting exercises

• - Weekly reporting and analysis

• - Ad hoc reporting as needed

Qualifications

• - Proven experience with Paid Search, Shopping, and Performance Max

• - Display, YouTube, and other channel experience a plus

• - Critical thinking

• - Persuasive writing and use of data

• - Time and project prioritization

• - Consistently meet deadlines

• - Effectively deploying budgets across campaigns and platforms

• - Proactive with recommendations

• - Understand statistical significance/confidence levels

• - Understand and optimize marketing metrics and KPIs

• - Google Analytics and other MarTech tools

• - Keep up with current industry trends

• - Push the envelope with new hypotheses and tests

• - Familiar with Monday.com, Slack, Excel/Sheets, Powerpoint/Slides

• - Embrace rapid change